Did you know there’s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently. Check out a great conversation we’re having about Denny’s Maple Bacon Sundae, and feel free to join us as we discuss where commerce and conscience collide and/or [...]
How, when and where we share on the web
Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are [...]
Tums commercials gone wrong
In commercials, funny is money. So is sex. So when combined, sexually suggestive, funny commercials are usually bank. And the more sophomoric the humor, the more I usually like them. But these new spots for Tums antacid are just wrong — specifically these three: Inappropriately suggestive is funny when it makes sense, and is relevant [...]
12 examples of marketers that have exploited 9/11
Last year, we inducted Courrier International into the Responsible Marketing Hall of Shame for their insensitive exploitation of 9/11. This year, Euronews has listed a dozen more examples in Marketing and the exploitation of 9/11 that are every bit as disturbing. Here are the images: The exploitation of 9/11 by marketers is disrespectful, irresponsible on every [...]
So tasty: Schweddy Balls Ice Cream
Ben and Jerry’s has announced a new limited edition batch of ice cream, “Schweddy Balls.” For the uninitiated, here’s the SNL skit it’s based upon: It’s funny. Really, really funny. Surely some people will be offended, right? Of course. Some people will are offended when you say “darn,” too. I’d argue “Schweddy Balls” is responsible. [...]
Lumpy mail. Love it or hate it?
You’ve received them before—an unsolicited package that has something in that you just have to open. Because of it’s lumpy nature, this form of direct marketing is called “lumpy mail.” Sometimes there’s something interesting but usually it’s just trash and trinkets. Still, it grabbed your attention and you opened the package, right? Response rates for [...]
Another recycling award for Outsource Marketing
We’re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year. We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha. This marks the fifth [...]
KFC’s shameful attempt at Responsible Marketing
A Utah KFC’s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless: That’s right, buy a jug of high fructose corn syrup-powered soda pop—one of the primary causes of diabetes and childhood obesity—and we’ll donate a dollar to juvenile diabetes research. Our take: absolutely shameful and completely irresponsible. What’s [...]
SPAM is SPAM if you say it is
Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an [...]
What’s your sustainability grade?
The following post was written by Jillian Ranney, an intern at Outsource Marketing. I recently discovered The College Sustainability Report Card, a website that grades the sustainability efforts of universities and colleges across the US and Canada. I’m talking a true-blue report card here. Much to my delight, I was able to find my alma [...]
American eagles and flags coming soon to an ad near you
Osama Bin Laden was a bad man and the world’s a better place without him. And I’m just as patriotic as the next guy. But mark my words, soon you’ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions. With thousands of [...]
Graphic warning labels on cigarettes proposed
I won’t bore you with all the reasons I hate cigarettes, but childhood migraines due to passive cigarette smoke is where my disdain for the stuff started. Given the shocking facts regarding the health risks, I’ve always thought cigarettes should be even more heavily regulated, if not banned outright here in the U.S. Imagine my [...]
Introducing Outsource Marketing’s Video Services
. . . and Shawn Telford, our new Director. Here’s our intro video, peppered with a few select shots from his reel: He’ll make you laugh. He’ll make you cry. He’ll make you say, “Did he really do that?” Regardless of the emotions he conjures, one thing’s certain, Shawn Telford knows how to get and [...]
Hall of Shame: Courrier International exploits 9/11
We’ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move. But we simply couldn’t let this pass without saying something. French newspaper Courrier International‘s tagline is “learn to anticipate.” Really, this is a decent tagline that [...]
Who begins too much accomplishes little.
I love this German proverb. This is the board next to my workspace, and I carry a copy of it in my wallet, too. I’m not sure why, but it’s seems to always be true: Marketing departments aren’t doing enough or they are trying to do WAY too much. The former is easy to tackle [...]
Check out the Advanced Interactive Marketing Certificate at UW
Since 1996, I’ve served on the advisory board for a number of the marketing-related programs for the University of Washington’s Professional and Continuing Education division. If you live the Seattle area, you should know about the Advanced Interactive Marketing Certificate. Here’s a short video overview: Check it out, and share this post with anyone you [...]
The Responsible Marketing Blues
We think every organization should market responsibly, but Responsible Marketing isn’t for everyone. Some of us take that fact a little harder than others. View on YouTube This is the lost episode from our seven part series of Responsible Marketing web shorts. Click here to check ‘em out. Subscribe to this feed.
Outsource Marketing receives recycling award for fourth consecutive year
Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year. Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients: Outsource Marketing is a fourth-year Best [...]
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Responsible Marketing LinkedIn group is heating up
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How, when and where we share on the web
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Tums commercials gone wrong
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12 examples of marketers that have exploited 9/11
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So tasty: Schweddy Balls Ice Cream
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Lumpy mail. Love it or hate it?
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Another recycling award for Outsource Marketing
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