I think the issue worth pursuing is what needs to be disclosed during the course of an advertisement and to what extent it needs to be disclosed. It would make things a lot easier if our audience was intelligent enough to realize that many images depicted are solely for the purpose of demonstrating the full functionality of a product and that all potential buyers may not have the skill–or in the case of Pfizer, be healthy enough– to take a product’s functions to the max. But, of course, that’s not always the case. As for me, I may want that BMW, but you sure won’t find me driving like “Speed Racer” around those tight mountain curves even though I know the car could handle it.