Comments on: SHIPOOPI! When bad ain’t so bad.

By: Eric Anderson

Eric Anderson — Wed, 13 Feb 2008 21:40:07 +0000

SHIPOOPI has now become a verb in my life.

By: Robert Bradford

Robert Bradford — Tue, 12 Feb 2008 14:56:37 +0000

This REALLY gets to something I wish more people would get in their strategic planning: different is WAY better than good, especially when it comes to advertising!

By: Charlie Trotter

Charlie Trotter — Mon, 11 Feb 2008 18:10:48 +0000

I think the spot is really funny. It reads like someone has studied the beats of shlocky advertising and is excellently satirizing it. They took advantage of their low production quality too.

By: Credit Union Warrior

Credit Union Warrior — Mon, 11 Feb 2008 17:33:43 +0000

Amazing how much bad a little humor can erase! Thanks for sharing – that’s hilarious!

By: Conrad from Avvo

Conrad from Avvo — Mon, 11 Feb 2008 16:51:09 +0000

I have been using Fonk for years as an example of appealing to a market segment – - – and using that appeal to own the segment. Compare these ads to all the vanilla insurance ads that seem to blur together. Great positioning at work.

By: Morriss Partee

Morriss Partee — Mon, 11 Feb 2008 14:26:12 +0000

I hate that I think these are abso-shipoopy hilarious!

By: shari storm

shari storm — Mon, 11 Feb 2008 12:34:58 +0000

You forgot to mention their signage. When I lived off 405, I passed by one of their offices every night. The VERN FONK sign was huge and simple. Vern Fonk is forever etched into my memory.

You know a company lives a brand when the commercials are the focal point of the obituary. I remember when Mr. Fonk died, his daughter (and successor) assured “fans” of the commercials that they would continue, even after Mr. Fonk was gone.

And they did!