Would the Internet be a better place if the following types of online ads were inadmissable?
Pop-ups and Pop-unders
Ads with non-functioning drop-down menus, radio buttons, and text boxes
Ads that contain fraudulent, deceptive or misleading statements or illustrations
Attacks of personal nature
Advertisements that are overly competitive or that refer abusively to the goods or services of others
Offensive to Good Taste – Indecent, vulgar, suggestive or other advertising that may be offensive to good taste
Discrimination Advertisements that fail to comply with the express requirements of federal and state laws
Investments Advertisements that do not comply with applicable federal, state and local laws and regulations
Political advertisements that do not identify the paid sponsor in every frame of the ad will not be accepted
Tobacco Advertisements for cigarettes and other tobacco products
Occult Pursuits Advertisements for fortune telling, dream interpretations and individual horoscopes except when the emphasis is on amusement rather than serious interpretation
Endangered Species Advertisements offering furs or products made from the furs or hides of animals included on government endangered species lists
Online Gaming Advertisements promoting online gaming or wagering sites
Advertisements that simulate legitimate content
I pulled this list from the ad specs PDF for a social networking site. I’ve edited it slightly to remove any references to the company. Can you guess who it might be?
Need a hint?
It’s not MySpace.
Or Facebook.
You’ve heard of them and there’s a good chance you are a member.
Before you guess, what do you think of the list? Responsible Marketing or a bunch of control freaks with too much time on their hands?
Are their guidelines improving usability and helping maintain quality standards, or hampering creativity?
Let me know what you think by commenting below.
To learn who it is download the ad specs sheet.
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