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	<title>Comments on: I got duped by Airborne</title>
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	<description>where commerce and conscience come together</description>
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		<title>By: Lissa Boles</title>
		<link>http://responsiblemarketing.com/blog/2008/04/03/i-got-duped-by-airborne/comment-page-1#comment-1406</link>
		<dc:creator>Lissa Boles</dc:creator>
		<pubDate>Fri, 01 Aug 2008 21:42:11 +0000</pubDate>
		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=229#comment-1406</guid>
		<description>Placebo.  Check.  And count me in, cause the few times I&#039;ve used it (it was never approved for sale in Canada), it always worked for me.

Fair advertising.  No.  I grrr right along with you.  

&#039;Invented by a second grade teacher.&#039; There are few people who&#039;d have more at stake in the develoment of a good prophylactic, no? And hey, before there was science or scientists, test tubs and laboratories, just how&#039;d ya think medicines were &#039;invented&#039;?

&#039;Isn&#039;t that what advertising is all about?&#039; The fact that anybody still thinks that - or shrugs and accepts it as an unchangeable status quo - is why, methings, this blog exists and we&#039;re here reading it.</description>
		<content:encoded><![CDATA[<p>Placebo.  Check.  And count me in, cause the few times I&#8217;ve used it (it was never approved for sale in Canada), it always worked for me.</p>
<p>Fair advertising.  No.  I grrr right along with you.  </p>
<p>&#8216;Invented by a second grade teacher.&#8217; There are few people who&#8217;d have more at stake in the develoment of a good prophylactic, no? And hey, before there was science or scientists, test tubs and laboratories, just how&#8217;d ya think medicines were &#8216;invented&#8217;?</p>
<p>&#8216;Isn&#8217;t that what advertising is all about?&#8217; The fact that anybody still thinks that &#8211; or shrugs and accepts it as an unchangeable status quo &#8211; is why, methings, this blog exists and we&#8217;re here reading it.</p>
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		<title>By: katyasag</title>
		<link>http://responsiblemarketing.com/blog/2008/04/03/i-got-duped-by-airborne/comment-page-1#comment-379</link>
		<dc:creator>katyasag</dc:creator>
		<pubDate>Wed, 23 Apr 2008 22:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=229#comment-379</guid>
		<description>TWO WORDS&gt;&gt;&gt; Placebo .....Effect

Airborne was selling us a placebo, and for some it actaully worked.... 
Never underestimate the power of the mind! 

The bad part, they were misinforming us... But hey, isn&#039;t that what advertising is all about.... ?</description>
		<content:encoded><![CDATA[<p>TWO WORDS&gt;&gt;&gt; Placebo &#8230;..Effect</p>
<p>Airborne was selling us a placebo, and for some it actaully worked&#8230;.<br />
Never underestimate the power of the mind! </p>
<p>The bad part, they were misinforming us&#8230; But hey, isn&#8217;t that what advertising is all about&#8230;. ?</p>
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		<title>By: Patrick Byers</title>
		<link>http://responsiblemarketing.com/blog/2008/04/03/i-got-duped-by-airborne/comment-page-1#comment-264</link>
		<dc:creator>Patrick Byers</dc:creator>
		<pubDate>Fri, 04 Apr 2008 17:35:43 +0000</pubDate>
		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=229#comment-264</guid>
		<description>MSNBC just did an article on &quot;Drugs that Don&#039;t Work&quot;: http://www.msnbc.msn.com/id/23941635/</description>
		<content:encoded><![CDATA[<p>MSNBC just did an article on &#8220;Drugs that Don&#8217;t Work&#8221;: <a href="http://www.msnbc.msn.com/id/23941635/" rel="nofollow">http://www.msnbc.msn.com/id/23941635/</a></p>
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		<title>By: David</title>
		<link>http://responsiblemarketing.com/blog/2008/04/03/i-got-duped-by-airborne/comment-page-1#comment-260</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 03 Apr 2008 17:16:04 +0000</pubDate>
		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=229#comment-260</guid>
		<description>What&#039;s interesting is that one branch of government (FTC) had to take care of somethat that rightfully should have been stopped long ago by another branch (FDA). But since the FDA steers clear of vitamins, supplements and the like, the market is absolutely flooded with worthless products that at best empty customers wallets, and at worst put them at serious risk for failing to get proper medical treatment. (Or in Airbornes case, both; the product contains a dangerously high level of vitamin A that far exceeds the daily allowable dose.)

But to keep this somewhat marketing related, I was always intrigued at why people were drawn to Airborne&#039;s slogan of &quot;Invented by a second grade teacher&quot; (or something like that). Why on earth would that be considered a good thing when you&#039;re talking about a medicine? Would you climb aboard a plane that was &quot;designed by a frequent traveler&quot;?</description>
		<content:encoded><![CDATA[<p>What&#8217;s interesting is that one branch of government (FTC) had to take care of somethat that rightfully should have been stopped long ago by another branch (FDA). But since the FDA steers clear of vitamins, supplements and the like, the market is absolutely flooded with worthless products that at best empty customers wallets, and at worst put them at serious risk for failing to get proper medical treatment. (Or in Airbornes case, both; the product contains a dangerously high level of vitamin A that far exceeds the daily allowable dose.)</p>
<p>But to keep this somewhat marketing related, I was always intrigued at why people were drawn to Airborne&#8217;s slogan of &#8220;Invented by a second grade teacher&#8221; (or something like that). Why on earth would that be considered a good thing when you&#8217;re talking about a medicine? Would you climb aboard a plane that was &#8220;designed by a frequent traveler&#8221;?</p>
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		<title>By: Deston</title>
		<link>http://responsiblemarketing.com/blog/2008/04/03/i-got-duped-by-airborne/comment-page-1#comment-259</link>
		<dc:creator>Deston</dc:creator>
		<pubDate>Thu, 03 Apr 2008 16:07:31 +0000</pubDate>
		<guid isPermaLink="false">http://responsiblemarketing.com/blog/?p=229#comment-259</guid>
		<description>I thought it was just supposed to contain a crapload of vitamin C and echinacea. I figure if it truly was a cure, it would have been trumpeted from rooftops.</description>
		<content:encoded><![CDATA[<p>I thought it was just supposed to contain a crapload of vitamin C and echinacea. I figure if it truly was a cure, it would have been trumpeted from rooftops.</p>
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