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The Seven Keys to Responsible Marketing

By on April 30, 2008 in about this blog, announcement, casting responsible, corporate responsibility, environmentally responsible, execution responsible, information overload, message responsible, podcast, roi responsible, socially responsible, strategically responsible

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list.

My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us.

Click play below to listen:

Can you help me answer a few questions?

1. Do you like an audio format?
2. If no, how can we change it to make it better?
3. If yes, what is your desired frequency for podcasts?

Thanks for your help.

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  • http://www.ephealy.com/ Ed Healy

    1. I’m a big fan of podcasting. The connection one forms with the audience is powerful.

    2. If you do more podcasts in the future, I would use stereo, over mono.

    3. I would suggest the following minimum audio qualities:
    • Speech: 96 kbps / 44 mhz
    • Music: 128 kbps/ 44 mhz