Comments on: 10 ideas to simplify your marketing http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing?utm_source=rss&utm_medium=rss&utm_campaign=10-ideas-to-simplify-your-marketing where commerce and conscience come together Tue, 15 May 2012 19:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John @ Cairns Web Development http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-10551 John @ Cairns Web Development Tue, 29 Mar 2011 01:51:50 +0000 http://responsiblemarketing.com/blog/?p=194#comment-10551 I myself find that after writing an article I have to go back over it and trim it. It usually ends up being 30% shorter. I have a check list of things I have to do. Probably highest on this list is to remove conjunctions where possible. It makes it simpler to read. Short sharp sentences. Thank you for a really nice list, very helpful. I myself find that after writing an article I have to go back over it and trim it. It usually ends up being 30% shorter. I have a check list of things I have to do. Probably highest on this list is to remove conjunctions where possible. It makes it simpler to read. Short sharp sentences.

Thank you for a really nice list, very helpful.

]]> By: Grassroots Marketing http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-4912 Grassroots Marketing Tue, 14 Jul 2009 17:50:02 +0000 http://responsiblemarketing.com/blog/?p=194#comment-4912 About Volkswagen's "Think Small", this's such a classic advertising cas study. I've seen this ad on many books , and I thing this's a great ad idea! About Volkswagen’s “Think Small”, this’s such a classic advertising cas study. I’ve seen this ad on many books , and I thing this’s a great ad idea!

]]> By: Mary Doane http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-4573 Mary Doane Mon, 04 May 2009 20:38:29 +0000 http://responsiblemarketing.com/blog/?p=194#comment-4573 Didn't Thoreau encourage brevity as well when he said. . . "Simplicity, simplicity, simplicity! Let your affairs be as two or three, not a hundred or a thousand"! Didn’t Thoreau encourage brevity as well when he said. . . “Simplicity, simplicity, simplicity! Let your affairs be as two or three, not a hundred or a thousand”!

]]> By: Everything You Need to Know About Creating Killer Content in 3 Simple Words — Copyblogger http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-4569 Everything You Need to Know About Creating Killer Content in 3 Simple Words — Copyblogger Mon, 04 May 2009 15:31:33 +0000 http://responsiblemarketing.com/blog/?p=194#comment-4569 [...] that’s harsh? Jakob Nielson recommends you cut up to half of the words for every print page you plan to put on the [...] [...] that’s harsh? Jakob Nielson recommends you cut up to half of the words for every print page you plan to put on the [...]

]]> By: Grassroots Marketing http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-1825 Grassroots Marketing Mon, 08 Sep 2008 19:39:43 +0000 http://responsiblemarketing.com/blog/?p=194#comment-1825 "Don’t use big words when small words will do." Hey, isn't that a quote by George Orwell? “Don’t use big words when small words will do.” Hey, isn’t that a quote by George Orwell?

]]> By: Scott Andrews at ARRiiVE.com http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-836 Scott Andrews at ARRiiVE.com Wed, 14 May 2008 01:16:12 +0000 http://responsiblemarketing.com/blog/?p=194#comment-836 Shel, Patrick, Bill, Duston - thanks for sharing your comments. I especially appreciate this article as a reminder to be BRIEF. There are so many good points about being brief. I enjoyed remembering that Volkswagen ad. In a world where so many have super-sized, I still feel it is wise to stay small. Life is simpler when smaller. We can bump into friends in a neighborhood or small town easier. It requires less time to walk the halls in a small company. There's less to worry about, clean, and care for when our house is smaller. It's the same with a website, too. I'm due for an overhaul at both www.AspireNow.com and www.ARRiiVe.com. My goal will be to be brief on our pages, and blogposts, too. There are benefits to being concise and to the point. You mentioned Reagan's campaign. How about Bill Clinton's first campaign slogan against George H. W. Bush? "It's The Economy, Stupid." The media caught George hanging out in a supermarket waving around the wand and bar coder asking a bunch of stupid questions and from then on out it was easy to portray him as "out of touch with America" - but the slogan stuck. Simple, short, and to the point. Nice. I wonder if that slogan could be used again now? Shel, Patrick, Bill, Duston – thanks for sharing your comments. I especially appreciate this article as a reminder to be BRIEF. There are so many good points about being brief. I enjoyed remembering that Volkswagen ad. In a world where so many have super-sized, I still feel it is wise to stay small. Life is simpler when smaller. We can bump into friends in a neighborhood or small town easier. It requires less time to walk the halls in a small company. There’s less to worry about, clean, and care for when our house is smaller. It’s the same with a website, too. I’m due for an overhaul at both http://www.AspireNow.com and http://www.ARRiiVe.com. My goal will be to be brief on our pages, and blogposts, too.

There are benefits to being concise and to the point. You mentioned Reagan’s campaign. How about Bill Clinton’s first campaign slogan against George H. W. Bush? “It’s The Economy, Stupid.” The media caught George hanging out in a supermarket waving around the wand and bar coder asking a bunch of stupid questions and from then on out it was easy to portray him as “out of touch with America” – but the slogan stuck.

Simple, short, and to the point. Nice.

I wonder if that slogan could be used again now?

]]> By: Bill Boyd http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-830 Bill Boyd Tue, 13 May 2008 16:06:07 +0000 http://responsiblemarketing.com/blog/?p=194#comment-830 Shel's comment reminds me of that famous quote often attributed to Mark Twain: "I'd write you a shorter letter, but I haven't the time." Writing that pops off the page is usually not written but rewritten . . . and that requires extra minutes that few of us seem to have. Shel’s comment reminds me of that famous quote often attributed to Mark Twain: “I’d write you a shorter letter, but I haven’t the time.” Writing that pops off the page is usually not written but rewritten . . . and that requires extra minutes that few of us seem to have.

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-829 Patrick Byers Tue, 13 May 2008 15:52:53 +0000 http://responsiblemarketing.com/blog/?p=194#comment-829 Shel, Point taken. I remember my first impressions of Google "where's all the other information?" --- but you are spot on, it wasn't just the simple interface, it was about the overall execution. Google is a company refer back to often for a number of reasons. But the best is #6 on their list of ten things, "Do no evil." http://www.google.com/corporate/tenthings.html Happy marketing. Shel,

Point taken. I remember my first impressions of Google “where’s all the other information?” — but you are spot on, it wasn’t just the simple interface, it was about the overall execution.

Google is a company refer back to often for a number of reasons. But the best is #6 on their list of ten things, “Do no evil.” http://www.google.com/corporate/tenthings.html

Happy marketing.

]]> By: Shel Horowitz http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-828 Shel Horowitz Tue, 13 May 2008 15:47:17 +0000 http://responsiblemarketing.com/blog/?p=194#comment-828 Funny--I used to be a much more concise writer. Now I have to watch my tendency to go long. However...on the Google example: I'd wager that Big G's immediate success had as much or more to do with the quality of results than the (elegant and wonderful) simplicity of the interface. Where I might have had to troll through five pages of results in Alta Vista and eight in Yahoo to find what I was looking for, with Google, it's almost always on the first page or two. Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books Funny–I used to be a much more concise writer. Now I have to watch my tendency to go long.

However…on the Google example: I’d wager that Big G’s immediate success had as much or more to do with the quality of results than the (elegant and wonderful) simplicity of the interface. Where I might have had to troll through five pages of results in Alta Vista and eight in Yahoo to find what I was looking for, with Google, it’s almost always on the first page or two.

Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books

]]> By: Deston http://responsiblemarketing.com/blog/2008/05/13/10-ideas-to-simplify-your-marketing/comment-page-1#comment-827 Deston Tue, 13 May 2008 14:12:08 +0000 http://responsiblemarketing.com/blog/?p=194#comment-827 Bless you for hoisting the banner for brevity. I have a saying: "Your readers are your friends, let's not punish them." As a writer, one might think I have an interest in going on and on. Not so. I want my audience to actually read the thing. Bless you for hoisting the banner for brevity. I have a saying: “Your readers are your friends, let’s not punish them.” As a writer, one might think I have an interest in going on and on. Not so. I want my audience to actually read the thing.

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