Comments on: (RED) under fire: Group says buy less; show us the books http://responsiblemarketing.com/blog/2008/05/23/red-under-fire-group-says-buy-less-show-us-the-books?utm_source=rss&utm_medium=rss&utm_campaign=red-under-fire-group-says-buy-less-show-us-the-books where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Joseph Mc Grath http://responsiblemarketing.com/blog/2008/05/23/red-under-fire-group-says-buy-less-show-us-the-books/comment-page-1#comment-1048 Joseph Mc Grath Mon, 26 May 2008 09:00:27 +0000 http://responsiblemarketing.com/blog/?p=351#comment-1048 Friends, RED will not solve all the problems of the world, however we are beginning to understand that we are Global Citizens, with responsibilities to fellow citizens in far away places. Bono challenges us to be citizens first and consumers second - that can only be good. Reflect on what another Irishman wrote a long time ago: "Nobody made a greater mistake than he who did nothing because he could do only a little". Edmund Burke. Friends,
RED will not solve all the problems of the world, however we are beginning to understand that we are Global Citizens, with responsibilities to fellow citizens in far away places. Bono challenges us to be citizens first and consumers second – that can only be good. Reflect on what another Irishman wrote a long time ago:
“Nobody made a greater mistake than he who did nothing because he could do only a little”. Edmund Burke.

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2008/05/23/red-under-fire-group-says-buy-less-show-us-the-books/comment-page-1#comment-1041 Patrick Byers Sun, 25 May 2008 03:10:23 +0000 http://responsiblemarketing.com/blog/?p=351#comment-1041 Andrew, I believe RED is brilliant. The companies would have spent the $ on the marketing anyway. The $100M number has been disputed, but it's a big number nonetheless. But Buy Less Crap has a point. Consumerism doesn't help the Third World as much as cold hard cash. Thanks for the great thinking and for contributing it to the conversation. Andrew,

I believe RED is brilliant. The companies would have spent the $ on the marketing anyway. The $100M number has been disputed, but it’s a big number nonetheless.

But Buy Less Crap has a point. Consumerism doesn’t help the Third World as much as cold hard cash.

Thanks for the great thinking and for contributing it to the conversation.

]]> By: Andrew http://responsiblemarketing.com/blog/2008/05/23/red-under-fire-group-says-buy-less-show-us-the-books/comment-page-1#comment-1039 Andrew Sat, 24 May 2008 21:32:35 +0000 http://responsiblemarketing.com/blog/?p=351#comment-1039 I do not feel that RED or its' partners are encouraging consumers to over consume, or buy more products than they would have anyways. The partner companies are not making different products; instead, they are making the same products, charging the same prices, and giving consumers the power to choose. That said, I do not see any reason why RED or its' partners should disclose the marketing dollars spent. While I understand the argument that the marketing $'s could be donated, any donation from RED is more than would have existed had RED never been developed. I do not feel that RED or its’ partners are encouraging consumers to over consume, or buy more products than they would have anyways. The partner companies are not making different products; instead, they are making the same products, charging the same prices, and giving consumers the power to choose. That said, I do not see any reason why RED or its’ partners should disclose the marketing dollars spent. While I understand the argument that the marketing $’s could be donated, any donation from RED is more than would have existed had RED never been developed.

]]> By: Lisa @ Corporate Babysitter http://responsiblemarketing.com/blog/2008/05/23/red-under-fire-group-says-buy-less-show-us-the-books/comment-page-1#comment-1007 Lisa @ Corporate Babysitter Fri, 23 May 2008 12:36:43 +0000 http://responsiblemarketing.com/blog/?p=351#comment-1007 I've been struggling to get my head around the issues with cause marketing. I think that setting standards similiar to a nonprofit is a way to start, especially with transparency. Thanks for the post. I’ve been struggling to get my head around the issues with cause marketing. I think that setting standards similiar to a nonprofit is a way to start, especially with transparency. Thanks for the post.

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