Comments on: OMFG: Responsible or not? http://responsiblemarketing.com/blog/2008/06/24/omfg-responsible-or-not?utm_source=rss&utm_medium=rss&utm_campaign=omfg-responsible-or-not where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Deston http://responsiblemarketing.com/blog/2008/06/24/omfg-responsible-or-not/comment-page-1#comment-1215 Deston Tue, 24 Jun 2008 17:41:10 +0000 http://responsiblemarketing.com/blog/?p=411#comment-1215 I agree with Larry. I can't see shoehorning the campaign into an argument over whether or not it's "responsible." In poor taste, perhaps. But -- and we keep moving this line -- given what else is out there, it hardly registers on the outrage scale. I agree with Larry. I can’t see shoehorning the campaign into an argument over whether or not it’s “responsible.” In poor taste, perhaps. But — and we keep moving this line — given what else is out there, it hardly registers on the outrage scale.

]]> By: Larry http://responsiblemarketing.com/blog/2008/06/24/omfg-responsible-or-not/comment-page-1#comment-1212 Larry Tue, 24 Jun 2008 14:45:50 +0000 http://responsiblemarketing.com/blog/?p=411#comment-1212 Personally, I don't think this is a point of "responsibility". "Responsibility" in the media is nearly vanished, and the CW is just deploying disruptive advertising for financial gain. The bad news is, given the demographics they're apparently going for - it will likely work. Using response to test ads to justify the positioning isn't "responsible"...it's just plain manipulative. This falls in line with an older post of mine: http://smartblog.wordpress.com/2006/10/13/disruption-in-advertising/ Personally, I don’t think this is a point of “responsibility”. “Responsibility” in the media is nearly vanished, and the CW is just deploying disruptive advertising for financial gain. The bad news is, given the demographics they’re apparently going for – it will likely work. Using response to test ads to justify the positioning isn’t “responsible”…it’s just plain manipulative. This falls in line with an older post of mine: http://smartblog.wordpress.com/2006/10/13/disruption-in-advertising/

]]> By: Laura Roeder (Shortcuts Online Marketing Blog) http://responsiblemarketing.com/blog/2008/06/24/omfg-responsible-or-not/comment-page-1#comment-1211 Laura Roeder (Shortcuts Online Marketing Blog) Tue, 24 Jun 2008 14:38:00 +0000 http://responsiblemarketing.com/blog/?p=411#comment-1211 I had not seen the TV ads until now but there are posters plastered across the street from me that just say OMFG with one of the sexy images featured in the commercials. I see no problem with it, if the show features that much sex some adult language seems to go along with the territory. I have many girlfriends in their 20s and 30s who love the show and yes OMFG might be a phrase they would use when talking about it! I actually think it's a clever campaign, it is a way to connect with those who are in the know about what the phrase means. Also it definitely has a naughty, subversive feel going on which seems to fit well with the show (I've only seen part of the show once but based on those ads I get the jist!) I had not seen the TV ads until now but there are posters plastered across the street from me that just say OMFG with one of the sexy images featured in the commercials.

I see no problem with it, if the show features that much sex some adult language seems to go along with the territory. I have many girlfriends in their 20s and 30s who love the show and yes OMFG might be a phrase they would use when talking about it! I actually think it’s a clever campaign, it is a way to connect with those who are in the know about what the phrase means. Also it definitely has a naughty, subversive feel going on which seems to fit well with the show (I’ve only seen part of the show once but based on those ads I get the jist!)

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