Comments on: The Etymology of Responsible Marketing, by Tim Girvin http://responsiblemarketing.com/blog/2008/06/30/the-etymology-of-responsible-marketing-by-tim-girvin where commerce and conscience come together Thu, 04 Mar 2010 18:08:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Andrew Warren-Payne http://responsiblemarketing.com/blog/2008/06/30/the-etymology-of-responsible-marketing-by-tim-girvin/comment-page-1#comment-1273 Andrew Warren-Payne Tue, 01 Jul 2008 21:50:59 +0000 http://responsiblemarketing.com/blog/?p=380#comment-1273 For me, responsible marketing is about offering not only truth - but genuine information as to the value of the product. What I mean is that, rather than appealing to emotional blackmail, or creating an image that really isn't about the product, marketing should be as Tim said - truthful. And if the product is good, then the truth will be what sells it. Valuable product = Truthful marketing Truthful marketing = Trust Trust = Return sales and happy customers For me, responsible marketing is about offering not only truth – but genuine information as to the value of the product.

What I mean is that, rather than appealing to emotional blackmail, or creating an image that really isn’t about the product, marketing should be as Tim said – truthful. And if the product is good, then the truth will be what sells it.

Valuable product = Truthful marketing
Truthful marketing = Trust
Trust = Return sales and happy customers

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