Comments on: Love it or hate it: Jawbone viral video campaign http://responsiblemarketing.com/blog/2008/07/23/love-it-or-hate-it-jawbone-viral-video-campaign where commerce and conscience come together Thu, 04 Mar 2010 18:08:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul http://responsiblemarketing.com/blog/2008/07/23/love-it-or-hate-it-jawbone-viral-video-campaign/comment-page-1#comment-5749 Paul Mon, 12 Oct 2009 06:04:29 +0000 http://responsiblemarketing.com/blog/?p=460#comment-5749 RE: The Rugby Commercial I'm gay and I LOVED THE COMMERCIAL!!! I think it's one of the hottest commercials ever made. Why show violence (as you suggested) when something appealing (to some) was used instead. I wish I had been able to view jawbonefilms.com before they took the site down. RE: The Rugby Commercial

I’m gay and I LOVED THE COMMERCIAL!!! I think it’s one of the hottest commercials ever made. Why show violence (as you suggested) when something appealing (to some) was used instead. I wish I had been able to view jawbonefilms.com before they took the site down.

]]> By: Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns http://responsiblemarketing.com/blog/2008/07/23/love-it-or-hate-it-jawbone-viral-video-campaign/comment-page-1#comment-1525 Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns Thu, 14 Aug 2008 19:09:58 +0000 http://responsiblemarketing.com/blog/?p=460#comment-1525 [...] an f-bomb or two in my life,” notes Patrick Byers, CEO of Outsource Marketing and purveyor of The Responsible Marketing Blog. “But this video is incredibly insensitive, offensive and violent. The Jawbone brand is [...] [...] an f-bomb or two in my life,” notes Patrick Byers, CEO of Outsource Marketing and purveyor of The Responsible Marketing Blog. “But this video is incredibly insensitive, offensive and violent. The Jawbone brand is [...]

]]> By: Scott http://responsiblemarketing.com/blog/2008/07/23/love-it-or-hate-it-jawbone-viral-video-campaign/comment-page-1#comment-1470 Scott Sun, 10 Aug 2008 08:22:04 +0000 http://responsiblemarketing.com/blog/?p=460#comment-1470 Take note that EVERY single one of their commercials is God Damn SEXIST against men!! Men are portrayed as loud and rude. As if women are not, a men has a plastic bag over his head and is beaten violently by women of another race, racist / sexist. Are you kidding me? In every commercial the white guy is made to look like a jerk. Mobster / rude / loud etc. Why not have a bunch of Asian men beating up a rude black woman??? Of course not - that would never fly. I don't care how good this product is - I won't be buying it. I never ever support such sexist and racist crap such as that. Take note that EVERY single one of their commercials is God Damn SEXIST against men!!

Men are portrayed as loud and rude. As if women are not, a men has a plastic bag over his head and is beaten violently by women of another race, racist / sexist. Are you kidding me? In every commercial the white guy is made to look like a jerk. Mobster / rude / loud etc. Why not have a bunch of Asian men beating up a rude black woman??? Of course not – that would never fly.

I don’t care how good this product is – I won’t be buying it. I never ever support such sexist and racist crap such as that.

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