Comments on: Does marketing need a heart?

By: Patrick Byers

Patrick Byers — Fri, 01 Aug 2008 06:46:48 +0000

Love the “marketing needs a liver” quote, Larry.

So, I’m hearing the heart may not be completely necessary to get the customer, but without it you won’t be able to keep them.

Agree?

By: Marsha Bradley

Marsha Bradley — Wed, 30 Jul 2008 13:31:33 +0000

Absolutely! The more ‘heart’ or passion shown for the product or service offered, the greater chance of success: If you believe in your offering, how much more likely someone will be swayed by your endorsement – especially if they recognize you as a trusted name or provider.

While you may capture someone’s attention without ‘heart’, it likely is only a budget-driven decision, and you will soon find that client moving on to the next best offer to appear. ‘Heart’ is absolutely the better choice for continued success and growth.

PS – I also think your note including ‘casting responsible’ to be a keen observation.

By: Larry D

Larry D — Tue, 29 Jul 2008 22:51:42 +0000

Marketing, from my experience…needs a liver. Considering the consumption of alcohol, marketing people go through livers more quickly than average.

All kidding aside…markeign MUST have a “heart”. Without a compelling message that delivers a strong emotional bond, there’s no brand “there”. With heart, and purpose – the message rings true. Without either, there’s no reason to market.

Make sense?

By: Office Brander

Office Brander — Tue, 29 Jul 2008 19:56:06 +0000

hmmm…. it seems that it is the other way around for many things today!!

By: Shel Horowitz

Shel Horowitz — Tue, 29 Jul 2008 10:52:28 +0000

Yes, you can have a successful marketing campaign without heart–but you create a one-time customer! Big deal. You want a lifetime relationship, and for that, you absolutely need heart–not just in your marketing but n the product itself, in the customer experience, etc. I talk about this in some detail in my award-winning sixth book, Principled Profit: Marketing That Puts People First.

By: S. Neil Vineberg

S. Neil Vineberg — Tue, 29 Jul 2008 09:08:55 +0000

Thanks for this post. I think marketing needs a heart, but there have been many successful campaigns that failed to show heart. Ideally folks should stay focused on the ‘good’ because heart power itself does provide contextual relevance to life itself.