Comments on: The coffee is $3. The GOOD is free. http://responsiblemarketing.com/blog/2008/09/12/the-coffee-is-3-the-good-is-free?utm_source=rss&utm_medium=rss&utm_campaign=the-coffee-is-3-the-good-is-free where commerce and conscience come together Wed, 08 Feb 2012 19:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shel Horowitz http://responsiblemarketing.com/blog/2008/09/12/the-coffee-is-3-the-good-is-free/comment-page-1#comment-1863 Shel Horowitz Sat, 13 Sep 2008 11:19:46 +0000 http://responsiblemarketing.com/blog/?p=574#comment-1863 Absolutely, social good can play a role in helping the company rebound. However, Starbucks has to overcome a lot of skepticism and make its commitment to social good more sincere and transparent. For instance, while a number of companies source 100% of their coffee from fair-trade sources, Starbucks gets only a small fraction (and if memory serves me right, charges more for the fair-trade lines). Plus of course they are seen, rightly or wrongly, as squeezing out independents in many places (not Seattle, though!). I'd *love* to see Starbucks sign the Business Ethics Pledge! http://www.business-ethics-pledge.org Absolutely, social good can play a role in helping the company rebound. However, Starbucks has to overcome a lot of skepticism and make its commitment to social good more sincere and transparent. For instance, while a number of companies source 100% of their coffee from fair-trade sources, Starbucks gets only a small fraction (and if memory serves me right, charges more for the fair-trade lines). Plus of course they are seen, rightly or wrongly, as squeezing out independents in many places (not Seattle, though!).

I’d *love* to see Starbucks sign the Business Ethics Pledge!
http://www.business-ethics-pledge.org

]]> By: Joe "TheHairFarmer.com" Kennedy http://responsiblemarketing.com/blog/2008/09/12/the-coffee-is-3-the-good-is-free/comment-page-1#comment-1859 Joe "TheHairFarmer.com" Kennedy Fri, 12 Sep 2008 14:09:10 +0000 http://responsiblemarketing.com/blog/?p=574#comment-1859 That is not just good Patrick - that is GREAT! Not enough good news around. I hope the local stores will continue to distribute Eastside Business and Eastside Life newspapers, especially since we never print anything negative. That is not just good Patrick – that is GREAT! Not enough good news around.

I hope the local stores will continue to distribute Eastside Business and Eastside Life newspapers, especially since we never print anything negative.

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