Comments on: Are you looking for love in all the wrong places? http://responsiblemarketing.com/blog/2008/09/22/are-you-looking-for-love-in-all-the-wrong-places?utm_source=rss&utm_medium=rss&utm_campaign=are-you-looking-for-love-in-all-the-wrong-places where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Listening at Maximum Volume: NIN’s Trent Reznor Connects « Cool Rules Pronto http://responsiblemarketing.com/blog/2008/09/22/are-you-looking-for-love-in-all-the-wrong-places/comment-page-1#comment-1973 Listening at Maximum Volume: NIN’s Trent Reznor Connects « Cool Rules Pronto Tue, 23 Sep 2008 03:38:44 +0000 http://responsiblemarketing.com/blog/?p=591#comment-1973 [...] Marketing Blog, just penned a piece on how advertisers are failing to communicate with consumers (“Are you looking for love in all the wrong places?”). Most companies still haven’t figured out how to use “new” media, which (as [...] [...] Marketing Blog, just penned a piece on how advertisers are failing to communicate with consumers (“Are you looking for love in all the wrong places?”). Most companies still haven’t figured out how to use “new” media, which (as [...]

]]> By: Freddy J. Nager, Atomic Tango http://responsiblemarketing.com/blog/2008/09/22/are-you-looking-for-love-in-all-the-wrong-places/comment-page-1#comment-1972 Freddy J. Nager, Atomic Tango Tue, 23 Sep 2008 01:21:46 +0000 http://responsiblemarketing.com/blog/?p=591#comment-1972 Great point. The problem is, most advertisers still don't know how to use the Web; hence, it's still "new media" to them. They tried banner ads -- poorly -- and found the clickthroughs to be miniscule or even bogus. User-generated content got tired after the umpteenth "create a commercial for us and you might win a whopping five-thousand bucks!" campaign. And a blog is just another 4-letter word. So they do what they're comfortable with: TV, radio, print. By the way, the video is hilarious, but the irony is that it's from Microsoft. Last I checked, Microsoft isn't doing such a hot job of talking to consumers. They're certainly not listening. Great point. The problem is, most advertisers still don’t know how to use the Web; hence, it’s still “new media” to them. They tried banner ads — poorly — and found the clickthroughs to be miniscule or even bogus. User-generated content got tired after the umpteenth “create a commercial for us and you might win a whopping five-thousand bucks!” campaign. And a blog is just another 4-letter word. So they do what they’re comfortable with: TV, radio, print.

By the way, the video is hilarious, but the irony is that it’s from Microsoft. Last I checked, Microsoft isn’t doing such a hot job of talking to consumers. They’re certainly not listening.

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