Comments on: Motrin feels the pain of a social media mommy mob http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob?utm_source=rss&utm_medium=rss&utm_campaign=motrin-feels-the-pain-of-a-social-media-mommy-mob where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Motrin, this mommy is not mad at you. | hi! i'm new here. http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-3743 Motrin, this mommy is not mad at you. | hi! i'm new here. Tue, 20 Jan 2009 04:14:17 +0000 http://responsiblemarketing.com/blog/?p=710#comment-3743 [...] Interesting post about this from the Reponsible Marketing blog here. [...] [...] Interesting post about this from the Reponsible Marketing blog here. [...]

]]> By: moon http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2790 moon Wed, 26 Nov 2008 16:06:21 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2790 Wow. Honestly, I don't understand the ferocity of the moms. I guess it is the way the ad put it. The businessman's creed is "Find a need and fill it", they were obviously exploring a possible need, but they missed the mark in how they went about proposing to fill the need by calling baby carrying fashionable, and describing baby carrying moms as insane and crazy from all the pain and sacrifice they make for their kids. Maybe they just plain made light of it too much, tried too hard to approach it in a humorous manner. I don't have kids, so I don't know what it feels like to wear a baby on your front of back until it's 30 pounds or so, but I do wear a back pack for shopping, and I stopped using purses and shoulder bags a long time ago because it throws my neck and back out of alignment and causes me back pain and migraines. I think the basic concept and exploration of a potential need is sound, but their presentation was off, considering how mad those moms are, I guess their presentation was really off. Maybe instead of trying to be humorous about it, what they should have done is found real moms who carry their babies around like that, and just had them talk about how they feel about carrying their babies around, and how it affects their backs sometimes and what they use to make themselves feel better after a day of wearing a baby, if they had used real moms expressing their real thoughts about it, and how Motrin fits in there, it might have gone over better, but apparently moms watching their attempt to be humorous about it really got insulted. Wow. Honestly, I don’t understand the ferocity of the moms. I guess it is the way the ad put it. The businessman’s creed is “Find a need and fill it”, they were obviously exploring a possible need, but they missed the mark in how they went about proposing to fill the need by calling baby carrying fashionable, and describing baby carrying moms as insane and crazy from all the pain and sacrifice they make for their kids. Maybe they just plain made light of it too much, tried too hard to approach it in a humorous manner. I don’t have kids, so I don’t know what it feels like to wear a baby on your front of back until it’s 30 pounds or so, but I do wear a back pack for shopping, and I stopped using purses and shoulder bags a long time ago because it throws my neck and back out of alignment and causes me back pain and migraines. I think the basic concept and exploration of a potential need is sound, but their presentation was off, considering how mad those moms are, I guess their presentation was really off. Maybe instead of trying to be humorous about it, what they should have done is found real moms who carry their babies around like that, and just had them talk about how they feel about carrying their babies around, and how it affects their backs sometimes and what they use to make themselves feel better after a day of wearing a baby, if they had used real moms expressing their real thoughts about it, and how Motrin fits in there, it might have gone over better, but apparently moms watching their attempt to be humorous about it really got insulted.

]]> By: The Mommy Mob Groundswell Against Motrin « Wellmania’s Weblog http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2653 The Mommy Mob Groundswell Against Motrin « Wellmania’s Weblog Wed, 19 Nov 2008 02:04:36 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2653 [...] Similar to Jeremiah Owyang’s opinion in his blog post on the Motrin Mom Backlash by the Numbers, at first glance I did not understand the offense these moms were taking with Motrin. The ad was an attempt to connect with mothers through the common experience of carrying a child. Apparently however, these moms had taken offense to the ad because it was seen as condescending, and implied moms wear their babies as a fashion accessory, or because it makes them look like an “official mom.” The original video can be viewed here. [...] [...] Similar to Jeremiah Owyang’s opinion in his blog post on the Motrin Mom Backlash by the Numbers, at first glance I did not understand the offense these moms were taking with Motrin. The ad was an attempt to connect with mothers through the common experience of carrying a child. Apparently however, these moms had taken offense to the ad because it was seen as condescending, and implied moms wear their babies as a fashion accessory, or because it makes them look like an “official mom.” The original video can be viewed here. [...]

]]> By: Morgan Coudray http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2648 Morgan Coudray Tue, 18 Nov 2008 20:11:07 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2648 Great post Patrick. Every company can make mistakes in their ad decisions as you've highlighted in many of your past posts. I think that the lesson to be learnt is that pharmaceutical and medical companies should not get too involved in social media. Their involvement in social media makes them loose their 'medical expert' status. Lastly, they clearly created a Twitter account called MotrinMom which, in my opinion, is very unethical! I would not tolerate anyone trying to subconciously sell me drugs through Twitter or any social media. Other pharmaceutical and medical companies do not get involved for those reasons and clearly, Motrin has experienced how such issues can backfire and make them loose all their credibility and expert status. Cheers Great post Patrick.
Every company can make mistakes in their ad decisions as you’ve highlighted in many of your past posts.
I think that the lesson to be learnt is that pharmaceutical and medical companies should not get too involved in social media. Their involvement in social media makes them loose their ‘medical expert’ status. Lastly, they clearly created a Twitter account called MotrinMom which, in my opinion, is very unethical! I would not tolerate anyone trying to subconciously sell me drugs through Twitter or any social media.
Other pharmaceutical and medical companies do not get involved for those reasons and clearly, Motrin has experienced how such issues can backfire and make them loose all their credibility and expert status.
Cheers

]]> By: Tracy Adams http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2647 Tracy Adams Tue, 18 Nov 2008 19:55:28 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2647 I'm cuckoo for Motrin Puffs and BIG bOObs! I’m cuckoo for Motrin Puffs and BIG bOObs!

]]> By: Tracy Adams http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2646 Tracy Adams Tue, 18 Nov 2008 19:32:37 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2646 VO: Wearing your baby seems to be in fashion. Gag! Wearing a baby has never been a fashion statement, it's a matter of convenience. VO: Supposedly it's a real bonding experience. Upon first hearing and seeing this drivel animate across the screen I thought the narrator wasn't a mother, then I thought, "if she is a mother, she's cold, and uncaring and doesn't know how to bond with a child." VO: What about me? Wah! Woe is me. Everyone is paying attention to my baby, no one notices my pain. VO: Do moms who wear their babies cry more than those who don't? Where do they come up with this gibberish? Twelve years ago, both my wife and I carried our daughter around in a baby Bjorn carrier --not once did either of us cry from doing so. And we have never witnessed anyone balling their eyes out from too much shwinging. VO: I mean I'll put up with the pain because it's a good kind of pain. It's for my kid. Plus, it totally makes me look like an official mom. Duh! Is she a lover of sadomasochism or is she still referring to the baby carrier? And like, oh my God! Did she just say, "totally?" Gag me with a spoon you valspeaking nitwit. If you're more worried about how you look to the rest of us, please have your most untubular tubes tied. VO: And so if I look tired and crazy people will understand why. It sounds like the cuckoo in you needs to start your official mom day off with a big bowl of Motrin Puffs (available in 32 colors and flavors) --guaranteed to make you look happy inside and out. Not doing so will only discourage people from procreating after seeing your haggard body and unhinged mind in public. Cuckoo for Motrin Puffs! Cuckoo for Motrin Puffs! Cuckoo for Motrin Puffs! VO: Wearing your baby seems to be in fashion.

Gag! Wearing a baby has never been a fashion statement, it’s a matter of convenience.

VO: Supposedly it’s a real bonding experience.

Upon first hearing and seeing this drivel animate across the screen I thought the narrator wasn’t a mother, then I thought, “if she is a mother, she’s cold, and uncaring and doesn’t know how to bond with a child.”

VO: What about me?

Wah! Woe is me. Everyone is paying attention to my baby, no one notices my pain.

VO: Do moms who wear their babies cry more than those who don’t?

Where do they come up with this gibberish? Twelve years ago, both my wife and I carried our daughter around in a baby Bjorn carrier –not once did either of us cry from doing so. And we have never witnessed anyone balling their eyes out from too much shwinging.

VO: I mean I’ll put up with the pain because it’s a good kind of pain. It’s for my kid. Plus, it totally makes me look like an official mom.

Duh! Is she a lover of sadomasochism or is she still referring to the baby carrier? And like, oh my God! Did she just say, “totally?” Gag me with a spoon you valspeaking nitwit. If you’re more worried about how you look to the rest of us, please have your most untubular tubes tied.

VO: And so if I look tired and crazy people will understand why.

It sounds like the cuckoo in you needs to start your official mom day off with a big bowl of Motrin Puffs (available in 32 colors and flavors) –guaranteed to make you look happy inside and out. Not doing so will only discourage people from procreating after seeing your haggard body and unhinged mind in public.

Cuckoo for Motrin Puffs! Cuckoo for Motrin Puffs! Cuckoo for Motrin Puffs!

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2645 Patrick Byers Tue, 18 Nov 2008 19:06:35 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2645 Kathy, Thanks for your message. The use of "mob" was intentional - I co-opted from the title of the counterpoint message with a goal of getting a rise. My post leans a bit on the side of the mommy mob here so I hope I'll be forgiven. Perhaps quotes around "mommy mob" would delivered the point that it's not my phrase. Love the Motrin spoof on your blog post. I'm going to have to share that. :) Kathy,

Thanks for your message. The use of “mob” was intentional – I co-opted from the title of the counterpoint message with a goal of getting a rise. My post leans a bit on the side of the mommy mob here so I hope I’ll be forgiven.

Perhaps quotes around “mommy mob” would delivered the point that it’s not my phrase.

Love the Motrin spoof on your blog post. I’m going to have to share that. :)

]]> By: Kathy http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2644 Kathy Tue, 18 Nov 2008 18:58:47 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2644 Hi, Patrick ... thanks for the summary (which I've added to my post on the subject) . That said, I have to take issue with the headline phrase: "mommy mob". Yes, I know people talk about "mommy bloggers" -- but the use of this noun sounds dismissive in your post. And the reaction was not a mob. (Search Blogpulse for Motrin - this peak is nothing like the one at the end of September.) Moreover, "mob" is not a neutral noun in American rhetoric; it has a lot of negative connotation like "mindless" and "emotional" and "kneejerk." Food for thought, I hope. Oh. And yes I found the ad condescending. Hi, Patrick … thanks for the summary (which I’ve added to my post on the subject) .

That said, I have to take issue with the headline phrase: “mommy mob”. Yes, I know people talk about “mommy bloggers” — but the use of this noun sounds dismissive in your post. And the reaction was not a mob. (Search Blogpulse for Motrin – this peak is nothing like the one at the end of September.)

Moreover, “mob” is not a neutral noun in American rhetoric; it has a lot of negative connotation like “mindless” and “emotional” and “kneejerk.”

Food for thought, I hope.

Oh. And yes I found the ad condescending.

]]> By: Motrin, this mommy is not mad at you. « AdVentures http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2642 Motrin, this mommy is not mad at you. « AdVentures Tue, 18 Nov 2008 15:54:23 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2642 [...] Interesting post about this from the Reponsible Marketing blog here. [...] [...] Interesting post about this from the Reponsible Marketing blog here. [...]

]]> By: Liz http://responsiblemarketing.com/blog/2008/11/18/motrin-feels-the-pain-of-a-social-media-mommy-mob/comment-page-1#comment-2641 Liz Tue, 18 Nov 2008 15:52:52 +0000 http://responsiblemarketing.com/blog/?p=710#comment-2641 This is silly. I defend Motrin. Great post though- I'll be linking to it in my blog post about it. :) This is silly. I defend Motrin. Great post though- I’ll be linking to it in my blog post about it. :)

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