Comments on: McDonald’s zags with new concept store http://responsiblemarketing.com/blog/2008/11/21/mcdonalds-zags-with-new-concept-store?utm_source=rss&utm_medium=rss&utm_campaign=mcdonalds-zags-with-new-concept-store where commerce and conscience come together Wed, 08 Feb 2012 19:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: I'm lovin' it? McDonald's buys love; fesses up | The Responsible Marketing Blog http://responsiblemarketing.com/blog/2008/11/21/mcdonalds-zags-with-new-concept-store/comment-page-1#comment-3618 I'm lovin' it? McDonald's buys love; fesses up | The Responsible Marketing Blog Thu, 08 Jan 2009 08:25:12 +0000 http://responsiblemarketing.com/blog/?p=718#comment-3618 [...] some fanfare, on December 23rd McDonald’s launched a new concept store in Japan called Quarter Pounder, a restaurant selling—you guessed it—only Quarter [...] [...] some fanfare, on December 23rd McDonald’s launched a new concept store in Japan called Quarter Pounder, a restaurant selling—you guessed it—only Quarter [...]

]]> By: Cindy King http://responsiblemarketing.com/blog/2008/11/21/mcdonalds-zags-with-new-concept-store/comment-page-1#comment-2811 Cindy King Thu, 27 Nov 2008 10:38:05 +0000 http://responsiblemarketing.com/blog/?p=718#comment-2811 @Jeff, OK, in Korea, they do one thing and they do it well. But we are talking about a Quarter Pounder, a Double Quarter Pounder, fries and a drink. Nothing else. @Jeff, OK, in Korea, they do one thing and they do it well. But we are talking about a Quarter Pounder, a Double Quarter Pounder, fries and a drink. Nothing else.

]]> By: Jeff Stern http://responsiblemarketing.com/blog/2008/11/21/mcdonalds-zags-with-new-concept-store/comment-page-1#comment-2719 Jeff Stern Fri, 21 Nov 2008 19:10:31 +0000 http://responsiblemarketing.com/blog/?p=718#comment-2719 In this case, it seems to be mostly a novelty, designed to introduce a new product for the menu, and similar to several of the temporary kiosk stores I've heard have been popping up in NYC. However, it could also mesh well with Asian culture. In Korea, it's common for restaurants to have very limited menus - they do one thing and they do it well. Sure, everyone needs to be in the mood for chicken soup, but they know they're going to get a great bowl of chicken soup when they go! In this case, it seems to be mostly a novelty, designed to introduce a new product for the menu, and similar to several of the temporary kiosk stores I’ve heard have been popping up in NYC. However, it could also mesh well with Asian culture. In Korea, it’s common for restaurants to have very limited menus – they do one thing and they do it well. Sure, everyone needs to be in the mood for chicken soup, but they know they’re going to get a great bowl of chicken soup when they go!

]]> By: sloane http://responsiblemarketing.com/blog/2008/11/21/mcdonalds-zags-with-new-concept-store/comment-page-1#comment-2718 sloane Fri, 21 Nov 2008 17:22:19 +0000 http://responsiblemarketing.com/blog/?p=718#comment-2718 A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced. Dr. Tantillo's just published a post on McDonald's on his <a href="http://blog.marketingdoctor.tv" rel="nofollow"> marketing blog</a>, in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup." Guess they are even more flexible though... <a href="http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx" rel="nofollow">Tantillo's full post </a> Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on <a href="http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx" rel="nofollow">Starbucks/Dunkin' Donuts</a> mentioning McDonald's coffee, too. A press release from McDonald’s (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald’s in Japan) as it’s introduced.

Dr. Tantillo’s just published a post on McDonald’s on his marketing blog, in which he praises McDonald’s for being so flexible and adapting to demand but prefaced this with: “The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup.”
Guess they are even more flexible though… Tantillo’s full post

Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn’t make sense for them–a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their ‘unsnobby coffee’ campaign. Tantillo did a post on Starbucks/Dunkin’ Donuts mentioning McDonald’s coffee, too.

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