Comments on: Share the love when you buy a new Subaru http://responsiblemarketing.com/blog/2008/12/09/share-the-love-when-you-buy-a-new-subaru?utm_source=rss&utm_medium=rss&utm_campaign=share-the-love-when-you-buy-a-new-subaru where commerce and conscience come together Wed, 08 Feb 2012 19:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kent Stephan Jensen http://responsiblemarketing.com/blog/2008/12/09/share-the-love-when-you-buy-a-new-subaru/comment-page-1#comment-3560 Kent Stephan Jensen Fri, 02 Jan 2009 00:26:47 +0000 http://responsiblemarketing.com/blog/?p=731#comment-3560 "A Subaru has always been a way to tell the world what you care about"... What?... It's simply too thin... In general, I hate all these "give our company money so that we can donate your money in our name"-campaigns. “A Subaru has always been a way to tell the world what you care about”… What?… It’s simply too thin… In general, I hate all these “give our company money so that we can donate your money in our name”-campaigns.

]]> By: MissMotorMouth http://responsiblemarketing.com/blog/2008/12/09/share-the-love-when-you-buy-a-new-subaru/comment-page-1#comment-2989 MissMotorMouth Tue, 09 Dec 2008 08:30:29 +0000 http://responsiblemarketing.com/blog/?p=731#comment-2989 Subaru has long been a company with a very strong foundation in solid campaigns because they are well aware that their demographic is very loyal, lifestyle oriented and tends to be very open to supporting cause marketing and charities. I actually wrote an article last summer about Subaru's environmental efforts. http://is.gd/aOli What really struck me about Tim Mahoney's talk about Subaru customers is how marketing to them doesn't have to be gimmicky or misleading because they are addressing a much more economically stable, often better educated and more invested in community efforts lifelong customer. Nice and it is reflected in their products! Subaru has long been a company with a very strong foundation in solid campaigns because they are well aware that their demographic is very loyal, lifestyle oriented and tends to be very open to supporting cause marketing and charities.

I actually wrote an article last summer about Subaru’s environmental efforts. http://is.gd/aOli What really struck me about Tim Mahoney’s talk about Subaru customers is how marketing to them doesn’t have to be gimmicky or misleading because they are addressing a much more economically stable, often better educated and more invested in community efforts lifelong customer. Nice and it is reflected in their products!

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