Comments on: Pepsi uses suicide to sell soda pop

By: Pepsi Ad Campaign Equates Loneliness and Suicide

Pepsi Ad Campaign Equates Loneliness and Suicide — Tue, 25 Aug 2009 15:31:28 +0000

[...] [This campaign was pulled immediately, after running once in a German lifestyle magazine. -Ed.] [...]

By: Cherise

Cherise — Thu, 07 May 2009 21:26:12 +0000

The character is awesome, but the whole suicide thing is really not cool

By: Patrick Byers

Patrick Byers — Sun, 19 Apr 2009 23:53:18 +0000

Actually, these ads were real.

By: Average Joe

Average Joe — Sun, 19 Apr 2009 17:56:22 +0000

These aren’t even real so who cares?

By: Sarah B.

Sarah B. — Wed, 24 Dec 2008 17:02:13 +0000

These ads succeed in doing one thing: turning me off from Pepsi Max.

I think they took this one way too far. Creative, yes. Tactful and effective, no.

By: Melissa B.

Melissa B. — Thu, 18 Dec 2008 15:37:11 +0000

That is appalling and not responsible at all. Did these concepts run anywhere or did this creative leak? The article you linked to doesn’t specify either…

By: moon

moon — Thu, 18 Dec 2008 12:33:47 +0000

Wow…. if the point of an ad is to sell a product, they have completely lost me on this one. The last thing I want to do is try the product after looking at that…. I’m a Pepsi drinker, and this ad makes me want to think twice about a brand I am loyal to….

By: Heather

Heather — Wed, 17 Dec 2008 16:46:45 +0000

I agree with Marsha — these ads make me feel sad and repulsed, not in need of a refreshing beverage. I’ll stick to Coke from now on.

By: Lissa Boles

Lissa Boles — Tue, 16 Dec 2008 20:51:26 +0000

Creative? Yes. This might even be considered art…

But responsible marketing? Not even a little.

By: Marsha Bradley

Marsha Bradley — Tue, 16 Dec 2008 20:28:25 +0000

Having lost a couple of friends to suicide, I find this very disturbing. Creative, yes. But stroking a negative memory is never a way to appeal to one’s customers and consumers.