An inside look at the birth of the Obama brand

More Barack Obama? I know. I know. Even some Obama supporters suffering from Obama overload.

But you don’t need to be a lover of marketing, history and politics to appreciate the following videos describing the birth of the Obama brand by Sol Sender, the creative director who led the team hired to develop of the brand.

View Obama logo design, part 1 on YouTube

View Obama logo design, part 2 on YouTube

Don’t miss the “explorations” section on the first video to see some of the logos rejected by the campaign.

Seeing the other logo concepts, do you think the Obama campaign picked the best option?

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Tags: Barack Obama, branding, design, logo, Obama

This entry was posted on Monday, December 22nd, 2008 at 2:34 am and is filed under branding, creativity, strategically responsible, videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “An inside look at the birth of the Obama brand”

David Kappler says:

February 23, 2009 at 10:39 pm

I’ve been on the Issaquah City Council for 17+ years. We have four seats and the mayor up this year. Do you have any interest or know someone that does.

David Kappler cell 425-652-2753

An inside look at the birth of the Obama brand

One Response to “An inside look at the birth of the Obama brand”

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