More Barack Obama? I know. I know. Even some Obama supporters suffering from Obama overload.
But you don’t need to be a lover of marketing, history and politics to appreciate the following videos describing the birth of the Obama brand by Sol Sender, the creative director who led the team hired to develop of the brand.
Don’t miss the “explorations” section on the first video to see some of the logos rejected by the campaign.
Seeing the other logo concepts, do you think the Obama campaign picked the best option?