Comments on: Marketing, advertising and PR are not equals

By: Internet marketing Brisbane

Internet marketing Brisbane — Fri, 29 Oct 2010 04:01:22 +0000

These are great but the “Advertising” one should probably have the guy shouting at her face while she holds her ears with her hands.

By: Branda | Trade Marks

Branda | Trade Marks — Wed, 19 Aug 2009 09:42:00 +0000

I love they way you have explained something that is sometimes hard to and given it a comical way of looking at it, nice and informative post.

By: FastTrac Entrepreneurs: It’s not a question of whether you have a website, it’s what comes next. | that damn redhead

Tue, 07 Jul 2009 07:39:31 +0000

[...] was a day dedicated to marketing (these were 5 hour sessions), and they did briefly upon the differences between marketing, advertising, and PR, as well as talk about what a brand is and is not, but the tactics and strategies mentioned were [...]

By: Patrick Byers

Patrick Byers — Mon, 04 May 2009 21:00:21 +0000

Good comments here.

#5, I live by the rule “all communication is marketing, and all marketing is communication.” So, yes, what they see when the pass the building applies.

Advertising, PR, Direct Marketing, Sales Promotion and Personal Selling all actually fall under the “Marketing” umbrella. Check out my post on the topic, here: http://responsiblemarketing.com/blog/?p=776

Happy marketing,

Patrick

By: Poster number five

Poster number five — Mon, 04 May 2009 20:54:13 +0000

Mainly i agree. But! Your company’s strategical approach and understanding of the roles of the departments will determine what goes where.

Some define PR as “every relationship to the the public” including the way people answer the phone, to what they see when they pass the building, to how subcontractors are handled as well as job applicants. Marketing is the sales and distribution part of the company, which includes advertising, but not as much sub contrators or job applicants. Where I work.

Also: Some organizations may not need a marketing division (or need only a small marketing division), and would slam the two division into one: PR and marketing. Like some volunteer organizations might do.

Also to Steven: I would really not include R&D in Marketing where i work. But some might, depending on their strategy.

By: Steven Paul Matsumoto

Steven Paul Matsumoto — Tue, 23 Dec 2008 19:59:22 +0000

While I agree with you on the redundancy portion of your assertion I believe further clarification is necessary as to what “Marketing” is. The disciplines you outline are all subsets of Marketing Communication and not truly Marketing (i.e. Pragmatic Marketing). Marketing is, and should be about the creation of the product to fill a need. Marketing communications is the means by which we communicate the existence of our newly created product.

By: LaDonna Coy

LaDonna Coy — Tue, 23 Dec 2008 19:54:46 +0000

Nice work and an interesting take on something that is often difficult to explain as disciplines split off and get more and more specialized. I find that often in passing it is easier to speak to the work at a higher level of abstraction – the language everyone knows, right? In this case, marketing. Sometimes it is easier to speak from the specifics. Guess it all depends on how a person sees him/herself in the mix. Laying it out in a hierarchy is helpful to see the big picture and if I had big red dot, I could do the “You are Here” thing. )

You’ve piqued my curiosity as well. Where does social media fit?