Comments on: Responsible or not? Using the dead to sell http://responsiblemarketing.com/blog/2008/12/30/responsible-or-not-using-the-dead-to-sell?utm_source=rss&utm_medium=rss&utm_campaign=responsible-or-not-using-the-dead-to-sell where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Chris Wilson http://responsiblemarketing.com/blog/2008/12/30/responsible-or-not-using-the-dead-to-sell/comment-page-1#comment-3533 Chris Wilson Tue, 30 Dec 2008 19:11:19 +0000 http://responsiblemarketing.com/blog/?p=820#comment-3533 I don't really have a problem with it when it is clear that the deceased person was in total alignment with the messaging. Even if we are 99.9% sure that John Lennon would have approved of the One Lap Top Per Child program, we can really never know for sure. Beyond that issue I think it's just a little weird as the computer generated Orville Redenbacher proved. I don’t really have a problem with it when it is clear that the deceased person was in total alignment with the messaging. Even if we are 99.9% sure that John Lennon would have approved of the One Lap Top Per Child program, we can really never know for sure.

Beyond that issue I think it’s just a little weird as the computer generated Orville Redenbacher proved.

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