Comments on: One resolution to keep: A marketing plan in 2009 http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009 where commerce and conscience come together Thu, 04 Mar 2010 18:08:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ten Social Resolutions for Marketers in 2009 « Truth According to … http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-4825 Ten Social Resolutions for Marketers in 2009 « Truth According to … Tue, 23 Jun 2009 13:39:28 +0000 http://responsiblemarketing.com/blog/?p=767#comment-4825 [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan. The large companies I work with often have the opposite problem in that they [...] [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan. The large companies I work with often have the opposite problem in that they [...]

]]> By: Ten Social Resolutions for Marketers in 2009 | Beyond Banner http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-3565 Ten Social Resolutions for Marketers in 2009 | Beyond Banner Fri, 02 Jan 2009 18:47:55 +0000 http://responsiblemarketing.com/blog/?p=767#comment-3565 [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan. The large companies I work with often have the opposite problem in that they [...] [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan. The large companies I work with often have the opposite problem in that they [...]

]]> By: Matt Smith http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-3546 Matt Smith Wed, 31 Dec 2008 22:29:09 +0000 http://responsiblemarketing.com/blog/?p=767#comment-3546 Patrick, I wrote a similar post on my blog last week urging sales and marketing leaders to follow advice such as yours and write their plan for the upcoming year. http://3forward-blog.net/2008/12/24/a-fresh-start-for-marketing-sales-and-revenue-leaders/. My other recommendation is to take a fresh look at the underlying research and data the plan is built around. Too many marketing leaders and sales executives rely on old research at best - or anecdotal data at worst when creating new marketing plans. Failure to write a solid plan for an upcoming year, and including updated research, is a sure path to missing the number! Happy Marketing and Sales Success in 2009! Matt Smith www.3forward-blog.net Patrick,

I wrote a similar post on my blog last week urging sales and marketing leaders to follow advice such as yours and write their plan for the upcoming year. http://3forward-blog.net/2008/12/24/a-fresh-start-for-marketing-sales-and-revenue-leaders/.

My other recommendation is to take a fresh look at the underlying research and data the plan is built around. Too many marketing leaders and sales executives rely on old research at best – or anecdotal data at worst when creating new marketing plans.

Failure to write a solid plan for an upcoming year, and including updated research, is a sure path to missing the number!

Happy Marketing and Sales Success in 2009!
Matt Smith
http://www.3forward-blog.net

]]> By: Ten Social Resolutions for Marketers in 2009 « Truth According to … http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-3544 Ten Social Resolutions for Marketers in 2009 « Truth According to … Wed, 31 Dec 2008 21:17:22 +0000 http://responsiblemarketing.com/blog/?p=767#comment-3544 [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan.  The large companies I work with often have the opposite problem in that they [...] [...] a page from marketing Sherpa Patrick Byers over at The Responsible Marketing Blog, you need a plan.  The large companies I work with often have the opposite problem in that they [...]

]]> By: Melissa Griswold http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-3540 Melissa Griswold Wed, 31 Dec 2008 18:29:53 +0000 http://responsiblemarketing.com/blog/?p=767#comment-3540 Here here! I'm a firm believer in sitting down in December to go over how our marketing plan for that year worked. Were we over budget? Under budget? Where are we seeing results? And then moving forward with our new budget for the next year, effective Jan. 1st. The problem I have as a marketer, is working with companies that think they don't need a budget to move forward. They believe that I know exactly what to do and just do it, with little funds, as it needs to be done. I once worked for a start up that DIDN'T budget for marketing funds in their start up business plan. I was besides myself. It's like telling a baker I want a cake, but you don't need to make or a recipe list and go shopping for items as you think you need them. It's messy, horrible, and you may be forgetting a few key ingredients. Thank you for bringing to light this marketing 101 basic idea - as I think many people just don't know or realize the true importance of it. Happy New Year, Patrick, and thank you so much for this great blog that I enjoy reading so very much! :) Here here! I’m a firm believer in sitting down in December to go over how our marketing plan for that year worked. Were we over budget? Under budget? Where are we seeing results? And then moving forward with our new budget for the next year, effective Jan. 1st. The problem I have as a marketer, is working with companies that think they don’t need a budget to move forward. They believe that I know exactly what to do and just do it, with little funds, as it needs to be done. I once worked for a start up that DIDN’T budget for marketing funds in their start up business plan. I was besides myself. It’s like telling a baker I want a cake, but you don’t need to make or a recipe list and go shopping for items as you think you need them. It’s messy, horrible, and you may be forgetting a few key ingredients.

Thank you for bringing to light this marketing 101 basic idea – as I think many people just don’t know or realize the true importance of it.

Happy New Year, Patrick, and thank you so much for this great blog that I enjoy reading so very much! :)

]]> By: Rich Janshen http://responsiblemarketing.com/blog/2008/12/31/one-resolution-to-keep-a-marketing-plan-in-2009/comment-page-1#comment-3538 Rich Janshen Wed, 31 Dec 2008 16:53:47 +0000 http://responsiblemarketing.com/blog/?p=767#comment-3538 Patrick great business resolution, but I recommend company's consider taking it a step further and assign this marketing plan to someone within their organization to execute it. Give this person a quarterly bonus or incentive compensation based on the ROI of this plan. I have developed many plans for businesses and find if someone is not tasked with ownership (i.e. execution) of this plan it will have dust on by the time Feb rolls around. Planning your marketing strategy is important, but come 12:01 Jan 1st 2009 Execution should be the focus to achieve a successful New Years marketing resolution. I have enjoyed your blog this year, congrats on a sucessfull 2008 and here is to an even better 2009 Cheers! Patrick great business resolution, but I recommend company’s consider taking it a step further and assign this marketing plan to someone within their organization to execute it. Give this person a quarterly bonus or incentive compensation based on the ROI of this plan.
I have developed many plans for businesses and find if someone is not tasked with ownership (i.e. execution) of this plan it will have dust on by the time Feb rolls around.
Planning your marketing strategy is important, but come 12:01 Jan 1st 2009 Execution should be the focus to achieve a successful New Years marketing resolution.
I have enjoyed your blog this year, congrats on a sucessfull 2008 and here is to an even better 2009 Cheers!

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