Comments on: I’m lovin’ it? McDonald’s buys love; fesses up

By: Lissa Boles

Lissa Boles — Tue, 27 Jan 2009 06:41:04 +0000

McD’s hasn’t done much for my digestion for quite some time, but this takes it to a whole new level.

I’m with Ari: in a culture that’s not really all that burger oriented, I’d like to fast-forward 6 months and see just how much love their still getting… Buzz buzzes elsewhere if there’s not much more to things than buzz.

By: Doug from Nullvariable Web Consulting

Doug from Nullvariable Web Consulting — Thu, 15 Jan 2009 00:53:27 +0000

There have to be better promotions that you could run to ensure the same results. However we used to park our cars very visibly at a store that I worked for to appear busier inside than we really were its a strategy that works…

By: Ari Herzog

Ari Herzog — Sun, 11 Jan 2009 16:58:28 +0000

Ugh.

It’s one thing if those 1,000 “fans” were suggested to attend on a voluntary basis. But paid? No thanks.

The event may have been a “success” in numbers, but I wonder how successful the store will be in six months.

By: Peggy Harris

Peggy Harris — Sat, 10 Jan 2009 15:38:16 +0000

This is, with out a doubt, very creative. The article states it was revealed – we don’t know by who, perhaps them. If the hambergers we’re not paid for (it doesn’t matter who did) that would be crossing the line in ethics. This style of marketing was very innovated. It’s a great way to advertise. It’ll be known as the one to do this for many years.

By: Eric Weaver

Eric Weaver — Fri, 09 Jan 2009 08:38:22 +0000

UNBELIEVABLY LAME. And very self-interested. it may be a “success” from a numbers perspective but it’s a SUCKcess from an authenticity standpoint.

The fact that they didn’t have enough trust in their own product and brand and felt they had to seed the crowd speaks volumes about the brand.

Bad marketing outings…I’m lovin’ it.

By: Melissa Griswold

Melissa Griswold — Thu, 08 Jan 2009 23:58:10 +0000

Just another reason why I hate McDonald’s advertising approach. They just can’t seem to get it right. They’re either overly stereotypical in their campaigns, or they don’t do their homework and put out a campaign thinking “we’re hip” and it backfires in their face.
(I’m talking about the super short-lived “I’d Hit It” campaign) Yeah, I was so shocked at that campaign I wrote into their marketing department directly hoping that someone would realize that they were wrong.

And I can’t believe they actually did their homework on this! I was just in Japan in November and was curious about the McD’s over there. There were only like 2 burger-type sandwiches on the menu, the rest were fish and chicken. They had more fish and chicken sandwiches than we do. It’s their culture, they’re a very health-conscious society. I would really like to know how well it would have done without the payoff.

By: Martin

Martin — Thu, 08 Jan 2009 19:08:15 +0000

Sleazy with a capitol S. Indefensible. There’s nothing responsible about lying.

By: Ryan Dancey

Ryan Dancey — Thu, 08 Jan 2009 16:10:27 +0000

Yes. Especially if the people they paid ate the burgers.