Comments on: Facebook disables BK’s Whopper Sacrifice app

By: Ryan Crozier

Ryan Crozier — Thu, 15 Jan 2009 23:14:58 +0000

This was an EXCELLENT campaign by Burger King! Is doesn’t matter if most people don’t understand it… they were clearly after the Facebook community and it really connected! Even if Facebook removed it… it’s STILL getting them free publicity. To me, it shows they are engaging their customers where we’re at instead of sitting back like those with the Golden Arches! Keep it up BK!

By: James Topham

James Topham — Thu, 15 Jan 2009 22:28:06 +0000

This is another lame reaction from Facebook. I don’t really see what it has to do with them if people want to publicly ‘dump’ friends. It was a matter of personal choice. It’s hardly good PR or an encouragement to the advertisers their trying to woo with lexicon.

By: Drew Gneiser

Drew Gneiser — Thu, 15 Jan 2009 22:24:36 +0000

I think this was a bad move by Facebook. First, the application clearly told you that people would know. Secondly, most people just re-friended their friends after qualifying for the Whopper. Obviously, people though this was a creative idea (based on the week’s numbers), so I think they should have kept it up.

By: Jim Warrick

Jim Warrick — Thu, 15 Jan 2009 22:15:15 +0000

“I doubt ‘privacy’ was the real issue here. Facebook is built on the idea of a web with six degrees of separation, and this app was a threat to that.

I think Facebook should spend more time offering features that allow users to customize their page and limit what certain friends have access to, essentially creating different levels of friendship. This might keep users from dumping casual friends for a cheap burger, and refusing to add casual friends to whom they don’t want to reveal too much information.”

By: KyNam Doan

KyNam Doan — Thu, 15 Jan 2009 14:00:08 +0000

I’m leaning toward the side of net plus ROI. This marketing ploy plays on current trends in social media, costs them very little, and increased buzz. Most of the buzz I’ve heard amounts to confusion over their campaign.

People don’t yet know what to think of it, consequentially, it’s a blank slate for BK. A followup campaign is in order while eyeballs are still fixated on them.

It would be an awful waste of time if they do nothing.

By: Todd

Todd — Thu, 15 Jan 2009 12:12:51 +0000

Facebook made a good call on privacy. The BK campaign still keeps it’s edgy intensity by simply stating “Vincent just sacrificed 10 people for a Whopper.” They don’t need to list out each person who was dumped. I also think it was a great move on BK’s part; the campaign got a lot attention and is in perfect alignment with their brand. Most other brands couldn’t pull this off, but for the home of the Angry Whopper this clear definition of their brand sets them apart.

By: gaduman » [update] Sacrifie tes potes sur Facebook et gagne un Whopper

gaduman » [update] Sacrifie tes potes sur Facebook et gagne un Whopper — Thu, 15 Jan 2009 11:28:31 +0000

[...] sacrifiés, pour 82k utilisateurs touchés. Not bad. C’était à prévoir, Facebook n’a pas vraiment apprécié la manière dont Burger King a détourné le système d’amis. Le problème selon FB, [...]