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Fly the responsible skies with Jet Blue

The Jetblue Promise Program

Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job.

I liked the idea then and I like it now.

Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program.

While returning a ticket doesn’t have the same impact as returning a car, I like this new corporate forgiveness trend.

Do you?

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. . .

Image: BusinessWeek

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This entry was posted on Wednesday, March 4th, 2009 at 1:09 am and is filed under innovation, socially responsible, strategically responsible. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Fly the responsible skies with Jet Blue”

  1. Jet Blue says:
    March 4, 2009 at 11:10 am

    Yes, new trend is very positive. I post article about Jet airline

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