Do you respect all your audiences?
Really? Are you sure?
Watch the following ad, then answer the question again:
Watch this video on YouTube
So, now do you believe you respecting all of your audiences?
This spot from Banco Provincia of Argentina was a real eye-opener for me.
Respectful ads targeted to the gay and lesbian market are rare enough. But a company—a bank, nonetheless—treating a transgendered person in such a thoughtful, dignified way? Incredible.
Check out the comments on YouTube: They’re overwhelmingly positive.
When Lissa Boles shared this with me, she asked if this was “the epitome of Responsible Marketing?”
I say it is.
What say you?