Comments on: How tolerant is your marketing? http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing?utm_source=rss&utm_medium=rss&utm_campaign=how-tolerant-is-your-marketing where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Vlatko D. http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing/comment-page-1#comment-4183 Vlatko D. Sat, 21 Mar 2009 19:36:09 +0000 http://responsiblemarketing.com/blog/?p=1311#comment-4183 A great ad with a deep message that goes par beyond services by a financial institution. It´s about a true change that makes you think, and accept as Shel put it. I really think marketing should be about that - making people think and maybe even change in a positive way. Considering how many hours a week we watch ads, they should be used to make a difference, making a world a better place. This bank would have me as a new customer! A great ad with a deep message that goes par beyond services by a financial institution.
It´s about a true change that makes you think, and accept as Shel put it.
I really think marketing should be about that – making people think and maybe even change in a positive way.

Considering how many hours a week we watch ads, they should be used to make a difference, making a world a better place.
This bank would have me as a new customer!

]]> By: Kelli M. http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing/comment-page-1#comment-4150 Kelli M. Thu, 19 Mar 2009 18:23:41 +0000 http://responsiblemarketing.com/blog/?p=1311#comment-4150 What a beautiful ad. I wasn't sure what to expect when I clicked on it, but it certainly wasn't this. I sat there, open-mouthed, as I watched this beautiful scene unfold. As the gentleman explains in emotion-laced Spanish that requires no subtitles his apology for how he has treated this fellow neighbor, I just stared at my computer. A bank made this? I watched it again and had the same reaction. Absolutely marvelous. What acceptance is shown. I agree with Shel; I would definitely be in line at this bank if I lived in Argentina! What a beautiful ad. I wasn’t sure what to expect when I clicked on it, but it certainly wasn’t this. I sat there, open-mouthed, as I watched this beautiful scene unfold. As the gentleman explains in emotion-laced Spanish that requires no subtitles his apology for how he has treated this fellow neighbor, I just stared at my computer.

A bank made this? I watched it again and had the same reaction. Absolutely marvelous. What acceptance is shown. I agree with Shel; I would definitely be in line at this bank if I lived in Argentina!

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing/comment-page-1#comment-4144 Patrick Byers Wed, 18 Mar 2009 18:39:29 +0000 http://responsiblemarketing.com/blog/?p=1311#comment-4144 Shel, Your quibble it totally legit. "Acceptance" is a better word than "tolerance." Now, I have to decide if I should change it... ;) Shel,

Your quibble it totally legit. “Acceptance” is a better word than “tolerance.” Now, I have to decide if I should change it… ;)

]]> By: Lisa Crunick http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing/comment-page-1#comment-4143 Lisa Crunick Wed, 18 Mar 2009 15:31:40 +0000 http://responsiblemarketing.com/blog/?p=1311#comment-4143 I love this. We are all lovable. Thank you! I love this. We are all lovable. Thank you!

]]> By: Shel Horowitz http://responsiblemarketing.com/blog/2009/03/18/how-tolerant-is-your-marketing/comment-page-1#comment-4138 Shel Horowitz Wed, 18 Mar 2009 11:08:08 +0000 http://responsiblemarketing.com/blog/?p=1311#comment-4138 What a GREAT ad! If I were in Argentina, I'd totally go and open up an account there. But Patrick, if I might gently quibble with your headline: there's a huge difference between tolerance and acceptance. this ad is about acceptance. Also, I wonder: are they airing it on mainstream or 'tough guy shows, or just in places where there won't be any blowback? Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First and Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org What a GREAT ad! If I were in Argentina, I’d totally go and open up an account there.

But Patrick, if I might gently quibble with your headline: there’s a huge difference between tolerance and acceptance. this ad is about acceptance.

Also, I wonder: are they airing it on mainstream or ‘tough guy shows, or just in places where there won’t be any blowback?

Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First and Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org

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