Comments on: A Lost Generation of creatives? I think not. http://responsiblemarketing.com/blog/2009/03/26/a-lost-generation-of-creatives-i-think-not?utm_source=rss&utm_medium=rss&utm_campaign=a-lost-generation-of-creatives-i-think-not where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ann S http://responsiblemarketing.com/blog/2009/03/26/a-lost-generation-of-creatives-i-think-not/comment-page-1#comment-4243 Ann S Fri, 27 Mar 2009 19:49:57 +0000 http://responsiblemarketing.com/blog/?p=1336#comment-4243 I have always liked this one! I have always liked this one!

]]> By: Lissa Boles http://responsiblemarketing.com/blog/2009/03/26/a-lost-generation-of-creatives-i-think-not/comment-page-1#comment-4241 Lissa Boles Fri, 27 Mar 2009 15:50:18 +0000 http://responsiblemarketing.com/blog/?p=1336#comment-4241 Like the South American bank ad you featured a little while ago, this packs is similar kind of WOW. Quiet and heartfelt with a contemplative delivery that's both simple and complex, this rests on (and implies) the truth of things really powerfully. It stirs the active desire to change course and reverse the damage we've done (and could still do), while taping right into the deep hope that there is a way to pull this off (despite what we might think!!!) while evoking our better and nobler nature. And for my money, another exemplary example of responsible marketing. Seems to me this - and that bank ad - come more from the heart the head, In fact, I'm not sure that even the most clever creative mind could come up with something this congruently and effectively multi-messaged... Which is why this seems wise rather than clever, anchored by a mission that's genuinely real rather than smartly and accurately positioning. Which leaves me with this question: is the simplicity and brilliance of the creative concept and copy a by-product instead of a starting point? Like the South American bank ad you featured a little while ago, this packs is similar kind of WOW.

Quiet and heartfelt with a contemplative delivery that’s both simple and complex, this rests on (and implies) the truth of things really powerfully.

It stirs the active desire to change course and reverse the damage we’ve done (and could still do), while taping right into the deep hope that there is a way to pull this off (despite what we might think!!!) while evoking our better and nobler nature.

And for my money, another exemplary example of responsible marketing.

Seems to me this – and that bank ad – come more from the heart the head, In fact, I’m not sure that even the most clever creative mind could come up with something this congruently and effectively multi-messaged…

Which is why this seems wise rather than clever, anchored by a mission that’s genuinely real rather than smartly and accurately positioning.

Which leaves me with this question: is the simplicity and brilliance of the creative concept and copy a by-product instead of a starting point?

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