Comments on: Chocolate covered grasshoppers get people talking http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking?utm_source=rss&utm_medium=rss&utm_campaign=chocolate-covered-grasshoppers-get-people-talking where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Promotional Products http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-5071 Promotional Products Wed, 26 Aug 2009 05:46:22 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-5071 It appears that they accomplished exactly what they wanted. They created a motivation for you to check out what they were all about. Seems like an expertly run campaign. It appears that they accomplished exactly what they wanted. They created a motivation for you to check out what they were all about. Seems like an expertly run campaign.

]]> By: Melissa Griswold http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4676 Melissa Griswold Tue, 26 May 2009 19:57:17 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4676 Responsible AND creative. REALLY creative. I may actually pop a couple suckers into my mouth if we were sent something like this. And their whole delivery is perfect as it would get just about everyone opening it and visiting the website to see what it is and that's the ultimate goal of a marketer. Good for them. Responsible AND creative. REALLY creative. I may actually pop a couple suckers into my mouth if we were sent something like this. And their whole delivery is perfect as it would get just about everyone opening it and visiting the website to see what it is and that’s the ultimate goal of a marketer. Good for them.

]]> By: Jeff Stern http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4657 Jeff Stern Wed, 20 May 2009 16:17:49 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4657 If you want to send this package to NC, I'm sure that I can find someone on our staff at the Museum of Life and Science willing to try it! We recently had an event where not only did our visitors and members eat a bunch of bugs, but they said they were better than the ribs they had eaten the night before: http://www.youtube.com/watch?v=9foZS3TCJog If you want to send this package to NC, I’m sure that I can find someone on our staff at the Museum of Life and Science willing to try it! We recently had an event where not only did our visitors and members eat a bunch of bugs, but they said they were better than the ribs they had eaten the night before: http://www.youtube.com/watch?v=9foZS3TCJog

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4636 Patrick Byers Sat, 16 May 2009 04:01:25 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4636 I can send you some. :) I can send you some. :)

]]> By: J. Wong http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4633 J. Wong Sat, 16 May 2009 00:37:51 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4633 From your details on receiving, opening, and even mentioning your experience online, I'd say the grasshopper campaign is pretty effective. And, as you mentioned, lumpy packages are a sure-fire way to get people to open mail. Offering that kind of simple, interactive experience is something that's missing from traditional mail campaigns (or at least my mail anyway). I, too, could have done without the text animations. They're seldom done effectively, and this one actually made me think of someone singing off key, and then I thought about beat poetry with the different text sizes. I can't really remember much about the video, except the pause for the word "Entrepreneurs." Overall, though, the packaging is definitely an attention-grabber, which should peak some interest in visiting the Web site. Who knows? Maybe the Grasshopper marketing team figured that most people wouldn't eat chocolate-covered grasshoppers but would leave the package on their desk as a "Look at this unique piece of mail I received." I don't think I'm ready for the chocolate-covered grasshopper... From your details on receiving, opening, and even mentioning your experience online, I’d say the grasshopper campaign is pretty effective. And, as you mentioned, lumpy packages are a sure-fire way to get people to open mail. Offering that kind of simple, interactive experience is something that’s missing from traditional mail campaigns (or at least my mail anyway).

I, too, could have done without the text animations. They’re seldom done effectively, and this one actually made me think of someone singing off key, and then I thought about beat poetry with the different text sizes. I can’t really remember much about the video, except the pause for the word “Entrepreneurs.”

Overall, though, the packaging is definitely an attention-grabber, which should peak some interest in visiting the Web site. Who knows? Maybe the Grasshopper marketing team figured that most people wouldn’t eat chocolate-covered grasshoppers but would leave the package on their desk as a “Look at this unique piece of mail I received.”

I don’t think I’m ready for the chocolate-covered grasshopper…

]]> By: Cece Salomon-Lee http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4632 Cece Salomon-Lee Fri, 15 May 2009 23:56:40 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4632 If you're a fan of Amazing Race, you'll be happy that at least these have chocolate on them! Actually if you were in the San Francisco area, I would take you up on your offer =) If you’re a fan of Amazing Race, you’ll be happy that at least these have chocolate on them! Actually if you were in the San Francisco area, I would take you up on your offer =)

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4628 Patrick Byers Thu, 14 May 2009 15:14:21 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4628 Ha! You noticed our logo. Believe it or not, that wasn't intentional. I stepped outside my office door, snapped two pictures of pack with my iPhone and kept the one that wasn't blurry. It just kinda worked out that way. Sure you won't <em>bite</em> on the chocolate covered grasshopper offer? Ha! You noticed our logo.

Believe it or not, that wasn’t intentional.

I stepped outside my office door, snapped two pictures of pack with my iPhone and kept the one that wasn’t blurry. It just kinda worked out that way.

Sure you won’t bite on the chocolate covered grasshopper offer?

]]> By: Marsha Bradley http://responsiblemarketing.com/blog/2009/05/14/chocolate-covered-grasshoppers-get-people-talking/comment-page-1#comment-4627 Marsha Bradley Thu, 14 May 2009 15:02:54 +0000 http://responsiblemarketing.com/blog/?p=1455#comment-4627 Impressive! Yes, I think this is a truly responsible marketing campaign... As is another I saw in this story: Well-placed logo you have included in the picture! Not a bad idea to include your branding in the story! (But I think I will pass on the offer of the new protein source.) Impressive! Yes, I think this is a truly responsible marketing campaign…

As is another I saw in this story: Well-placed logo you have included in the picture! Not a bad idea to include your branding in the story!

(But I think I will pass on the offer of the new protein source.)

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