Comments on: Marketing puffery never pays http://responsiblemarketing.com/blog/2010/01/14/marketing-puffery-never-pays?utm_source=rss&utm_medium=rss&utm_campaign=marketing-puffery-never-pays where commerce and conscience come together Fri, 18 May 2012 23:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Chris Ballard http://responsiblemarketing.com/blog/2010/01/14/marketing-puffery-never-pays/comment-page-1#comment-11957 Chris Ballard Mon, 13 Jun 2011 17:43:30 +0000 http://responsiblemarketing.com/blog/?p=1747#comment-11957 I'm not sure why anyone would advertise their product as "virtually unbreakable” in any industry. I agree with Patrick that testing your product against the competition showing it is tougher makes sense, but if you tell me something is indestructible, I'm going to find a way to prove you wrong. I've broken so many tools, phones, gadgets and other items that I would buy a phone advertised as tougher than the others, but never tell someone you can't break something. Everything breaks, especially when you challenge someone to do it. I’m not sure why anyone would advertise their product as “virtually unbreakable” in any industry. I agree with Patrick that testing your product against the competition showing it is tougher makes sense, but if you tell me something is indestructible, I’m going to find a way to prove you wrong. I’ve broken so many tools, phones, gadgets and other items that I would buy a phone advertised as tougher than the others, but never tell someone you can’t break something. Everything breaks, especially when you challenge someone to do it.

]]> By: Patrick Byers http://responsiblemarketing.com/blog/2010/01/14/marketing-puffery-never-pays/comment-page-1#comment-6277 Patrick Byers Fri, 15 Jan 2010 18:21:37 +0000 http://responsiblemarketing.com/blog/?p=1747#comment-6277 I agree that the phone appears to be significantly more rugged than other phones on the market. But saying something is "virtually unbreakable" and then seeing it break so easily...well, that's overstating reality...and IS by definition puffery. Don't get me wrong. I like their positioning. But perhaps they could have taken an iPhone, a Blackberry and a number of other popular phones and done some form of stress test. Then they could say "the world's most rugged phone" without making a bloated claim. I agree that the phone appears to be significantly more rugged than other phones on the market. But saying something is “virtually unbreakable” and then seeing it break so easily…well, that’s overstating reality…and IS by definition puffery.

Don’t get me wrong. I like their positioning. But perhaps they could have taken an iPhone, a Blackberry and a number of other popular phones and done some form of stress test. Then they could say “the world’s most rugged phone” without making a bloated claim.

]]> By: John Wallace http://responsiblemarketing.com/blog/2010/01/14/marketing-puffery-never-pays/comment-page-1#comment-6276 John Wallace Fri, 15 Jan 2010 14:40:17 +0000 http://responsiblemarketing.com/blog/?p=1747#comment-6276 To be fair, this phone seems amazingly resilient under normal use. I cannot imagine any phone, designed with reasonable functionality, that wouldn't break if you intentionally bashed the screen against a hard protrusion. Are you sure your not engaging in critical puffery here? To be fair, this phone seems amazingly resilient under normal use. I cannot imagine any phone, designed with reasonable functionality, that wouldn’t break if you intentionally bashed the screen against a hard protrusion. Are you sure your not engaging in critical puffery here?

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