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Don’t cut corners on creativity

By on January 18, 2010 in advertising, creativity, fun, videos

I’ve said it a million times: It takes creativity to break through the clutter. Here’s an ad that does just that:


View on YouTube

2009 was rough year, and a lot of companies have dramatically cut their marketing budgets. A lot of brand advertising budget has been moved to sales promotion.

You gotta do what you gotta do. But whatever you do, don’t cut corners on creativity. Bland and boring never sells.

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Via illegaladvertising.com

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  • http://twitter.com/cocreatr CoCreatr

    Cute. Who moved my cheese?

  • http://www.responsiblemarketing.com Patrick Byers

    Thanks for sharing this. Had no idea about this.