One of my favorite quotes of all time.
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David Ogilvy, quote
I totally agree with this. ones sales pitch must be interesting and convincing. People may not be interested to buy your product even though it is good, if the presentation is boring.
Even the most fascinating product in the world can be killed by a bad explanation. You have to make people see what the value in your product is for them–why should they care? How does it make their lives better? It’s not about how cool you are but how much you can help your audience.