Search results for "asterisk"

A-Rod deals another blow to the MLB brand

Few professional athletes have ever been bigger than George Herman “Babe” Ruth. His achievements on the baseball field were epic, garnering him the nicknames “The Sultan of Swat,” “The Colossus of Clout,” “The Titan of Terror,” “The King of Crash,” and of course, “The Great Bambino.” Arguably, the greatest player in the game today is […]

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A word of mouth campaign worth talking about

When you plan your marketing, you need to know where customers and prospects go for their information and how they make their buying decisions—so you ask them. If you learn word of mouth is the primary way your customers learn about you, the responsible response is to build word of mouth strategies into your marketing […]

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Responsible Marketing is marketing without an *

We don’t trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes have all let us down one way or another. And while part of our psyche seems to revel in watching the demise of greatness, there’s also a part of us that hurts a little. Where have all the good ones […]

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