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7th Straight Recycling Award for Outsource Marketing

  We walk the talk at Outsource Marketing. Since 2007 King County has recognized organizations for waste prevention and recycling efforts.  And, for the 7th straight year we are proud to announce Outsource Marketing has been recognized and made the Honor Roll for “Best Workplaces for Recycling and Waste Prevention.” Read all about it on […]

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Shifting from reactive to proactive customer service that sells

Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of customer service as a market differentiator. The average consumer is bombarded with thousands of commercial messages per day. That’s a lot of clutter to cut […]

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Hey Abercrombie, take your apology and suck it.

Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. And thanks to Business Insider for bringing CEO Mike Jefferies’ 2006 comments back to life, Abercrombie is once again in our headlines. In case you missed it, in 2006 Jeffries made […]

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Role Reversal: Perceptions of Men and Women in Advertising

Check out this eye-opening video put together by a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine. They wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals. As depicted in the video, our parents went through their […]

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Dove Real Beauty Sketches: Responsible Marketing, I think.

If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about how women view themselves in such poor light compared to how others see them. It is sad how women are especially critical of every mole, […]

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Go Green on St. Patrick’s Day: Drink Organic Beer

When you think of St. Patty’s Day, you probably think of drinking the traditional Guinness and eating corned beef and cabbage all while you’re celebrating with your BFFs in an Irish bar. Always a good time, right? Well, maybe I sound like a buzz-kill here but St. Patrick’s Day is also a great reminder to […]

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Business Cards: The Forgotten Powerhouse of Marketing

In our digital age most people forget that a business card is still a significant marketing tool. Why spend money on a business card if you can exchange contact info on your iPhone? Because your business card is tangible. It conveys your brand personality. It may be the first impression your customer sees of your […]

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Marketing lingerie to tweens: Responsible or not?

Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are of the past. Welcome to a new generation of tween and teen undergarments. Sorry, faux pas. I meant to say, lingerie. Yes, lingerie geared towards teens and tweens is on your store shelves. It’s a $1.5 billion a year and […]

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Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.

According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about boxes of chocolates, lingerie, and expensive jewelry. So what are some alternative more earth-friendly ideas? How about adopting a rescued farm animal? Better yet, why […]

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Recycling: Not Enough

So your office has one of those beautiful shiny blue recycling bins and you give yourself a pat on the back every time you recycle a document you printed, correct? Well, sorry to say that’s not enough. Most offices have recycling bins so, well, you are no longer special. What you need to do now […]

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Volkswagen’s Super Bowl Ad: Get in. Get Racist?

It must be Super Bowl ad season because the critics are a squawkin’.  Well, VW’s “Get in. Get Happy.” ad has taken the spotlight. Some are calling this racist and offensive. Although it’s definitely not as memorable as VW Passat’s 2010 “Darth Vader” ad which charmed the hearts of many and generated 56 million views […]

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