Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on Google, peer-to-peer review sites like Angie’s List and Yelp have quickly become the most effective way for consumers to learn about business products and services. […]
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By Grant Tilus on June 4, 2013 in advertising, broken marketing, competition, corporate responsibility, education, ethics, execution responsible, marketing education, message responsible, morality, no trust, positioning, socially responsible, strategically responsible, truth, Uncategorized, word of mouth
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