About Kyle Lester

Author Archive | Kyle Lester

Profanity in Advertising — What the @#$! do we care?

Profanity in advertising—is it REALLY needed in order to stand out in the all the marketing clutter? Are we becoming immune to it? A recent article on Talentzoo puts it this way: …times change, and we’re slowly breaking down our cultural norms and resistance to expletives. Consider the following ads: For as long as I can […]

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Responsible Advertising — Even When it Hurts

Headquartered in Madrid, the ANAR Foundation believes that all children should have a voice, especially when their rights are violated. Take a look at this video from an impressive street ad campaign by the ANAR Foundation: It’s thought provoking. It’s empathetic. It’s reassuring. The goal of this advertisement is clear – to help children realize […]

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