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The Responsible Marketing Blog has moved.

The blog is now located on the Outsource Marketing website, here: http://outsourcemarketing.com/blog See you there.

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Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services.

Does your marketing have rhythm? And by “rhythm,” we aren’t asking if you can bust a move. We’re talking about a seamless rhythm of communication within your business and its marketing function. Referenced by business leaders worldwide, “Mastering the Rockefeller Habits” by Verne Harnish uncovers the leadership and management principles used by John D. Rockefeller. […]

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There’s still time to plan your 2014 marketing. Well, sorta.

Have you started your 2014 marketing planning? November is just around the corner, and we’re just weeks away from New Years.  Every year starting about now, we receive a quiver full of last minute, somewhat panicked, inquiries as people realize: They didn’t get everything done in the current year that they wanted to They are […]

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Sexy Halloween costumes for kids: A scary reality

‘Tis the season again for hot cider, pumpkin patches, rainy soccer games, and sexy kid’s Halloween costumes. Say what? Yes, you know what we’re  talking about. Take a quick stroll through any costume store or gaze online, and you’ll be besieged with images of girls looking 20 years older than they are. Disturbing. Our own […]

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Hey kids! Buy this! Can marketing to kids be responsible?

Everyone knows soft drinks are bad for your health and teeth, but the biggest soda companies have continued their advertising onslaught, with much of their marketing directed at kids. As a marketer and a mom, Andrea Moretsky has a unique take on soft drink marketing, and she shared it on Parent Map in Marketing Soda […]

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Apple-One-Click-Update

Make it easy, and they will come.

Two and a half hours I won’t get back. That’s what I lost this morning when it was time to move from my preview version of Office 365 to a full version and troubleshoot an error that was freezing me out of Outlook. Okay, so I’m not an IT guy. But I bought my first […]

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arlen-transmission-tacky-ad

Holy Shift: Creepy George will “Fix your transmission”

Oh, this ad for Arlen Transmission is so bad in so many ways – but like a car accident, I can’t take my eyes off it. It’s got the tackiness and female objectification of the Beacon Plumbing’s ‘fix my pipes’ lady: . . . with a little touch of the classic Vern Fonk “Shipoopi” – […]

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Announcing the 2013 Master Recycler Composter (MRC) volunteer training!

You probably know Outsource Marketing has been awarded a Best Workplace for Waste Prevention and Recycling for six years straight, right? Now you do. Did you also know that 60 percent of what goes to Cedar Hills Regional Landfill could be recycled? The King County Solid Waste Division is looking for outgoing individuals who want to […]

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I just “shipped my pants” watching Kmart’s new ad

When was the last time you shopped at Kmart? No, seriously. When was the last time you even considered shopping at Kmart? Don’t laugh. I’m being serious. Would you consider shopping at Kmart after watching this ad? For years, Kmart has been at the wrong end of too many jokes. But this is different. In […]

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Add positioning to your menu—and hold the carbs

I wrote this years ago. While my eating habits have changed, my opinion on the subject has not. Enjoy. – – – I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar—much to the amusement of my colleagues (yes, I’m one of those people). So, when I […]

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15 things we learned in 15 years – the hard way

  To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be […]

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You cannot bore people into buying your product.

One of my favorite quotes of all time. ‘Nuff said.

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Fiat 500L - The Motherhood Rap

Fiat’s gangsta “motherhood” rap. Responsible or not?

MPG this, mid-size luxury car that. So many car companies are content with aerial footage of their product ripping through the curves. Ooh. Exciting. This ain’t the case with Fiat’s ad for the 500L. With a clever play on the word motherhood, FiatUK just dropped this bomb on ‘yo punk asses’: Being strategically responsible doesn’t mean you […]

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Why Instagram’s new TOS are a POS, and you should delete your account

Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along […]

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Responsible gifting: How gift cards are green

Ever get something you didn’t want for the Holidays? Yeah, me too. Have you returned every gift you didn’t like? Yeah, me neither. Unwanted gifts take space in your life and are eventually given to charity or end up in the landfill.  Add the wasted box, wrapping paper, ribbon and shipping and it’s clear why […]

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Show this video to the social media resistors in your company

  If you’ve ever done a speech on social media, or tried to sell your company why you should embrace engagement you’ve seen it: The negative Nelly or Nelson that’s so afraid of what someone might say they throw ice on the fire — or worse, successfully kibosh the whole program. My response is typically something […]

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TripAdvisor luggage tag and window stickers

TripAdvisor’s smart campaign to drive word of mouth

I’ve found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on business or with my family. They’ve helped me find great hotels, restaurants and entertainment options I wouldn’t have normally been aware of. Since I get so much from these sites, I try to give back by writing a review when […]

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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]

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Another recycling award for Outsource Marketing

For six years, King County has recognized organizations for their waste prevention and recycling efforts. And for six years, Outsource Marketing has made the list. Read all about it on the King County website.

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