About Patrick

Author Archive | Patrick

The one resolution marketers must keep (every year)

Every year, we receive a boat load of last minute inquiries as prospects (and a few clients) realize: a. They didn’t get everything done they wanted to b. They are getting ready to start the New Year without a plan c. They have unused budget they need to spend d. Some combination of the above […]

Read full story Comments { 1 }

The social and political ramifications of consumerism

My partner Eric Anderson recently shared a fascinating Bill Moyers interview he caught just before Christmas. In it, Moyers sits down with author and professor Benjamin Barber and discusses how capitalism creates too many goods that aren’t needed (and too few that are), and how children are targeted as consumers in a twenty-four hour marketplace. […]

Read full story Comments { 3 }

Multicultural marketing on the verge

Have you considered multicultural marketing yet? You should. Now. Seriously. Now. Soon, the minority will be the majority, but most marketers haven’t caught up yet. If you want to know why, read our Friends of Outsource Marketing article Are you serving the minority-majority? Why multicultural marketing matters more than ever. Marketers are starting to take […]

Read full story Comments { 1 }

Two trends you need to wrap your head around now

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to […]

Read full story Comments { 2 }

The Green Effie Award: Call for entries now open

  In the advertising business, an Effie is the equivalent of an Academy Award. Started in 1968, the award goes to “client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.” Now there’s an award green marketers can aspire to: The […]

Read full story Comments { 0 }

Tide offers “Loads of Hope” for natural disaster victims

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks […]

Read full story Comments { 7 }

Inspiration from unexpected places

Happy New Year! Finding the right topic for my New Year’s Day post was more difficult than I thought. Sure, I have hundreds of things bookmarked and find new things every day. And this time of year, there are plenty of worthy “2007 Marketing Year in Review,” “2008 Marketing Forecast,” and “Marketing Top 10 List […]

Read full story Comments { 3 }

Love it or hate it: The Thomas Kinkade marketing machine

  My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it is: Patrick, I spent time with two brands over the holidays. One carefully guards every aspect of its interactions with the public. This company can demand (and get) premium prices. There’s never any discounting, and no products that don’t convey […]

Read full story Comments { 2 }

Ad Age Trends for 2008: My take

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, […]

Read full story Comments { 1 }

Entertaining, but effective?

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all. It was a Jack-in-the-Box ad, and I […]

Read full story Comments { 3 }

A little present from Coors to the world

Santa actually has nothing to do with this post, but how could I resist? The Denver Business Journal reports that the Molson Coors Brewing Co. of Golden, Colorado has made a commitment to reduce greenhouse gas emissions by 12 percent within the next two years, reduce energy use and convert some waste into ethanol. “Waste […]

Read full story Comments { 0 }

Santa: Love him or hate him?

  Do you love Santa? Or do you hate him for his role in the commercialization of Christmas? I’m torn. I’ve played Santa for our neighbors’ kids the last three years. I don’t have his beard or build, but the suit works. Their kids haven’t realized it’s me, and though I have to sneak away […]

Read full story Comments { 0 }

“Season’s Greenings” from the Port of Seattle

Today we received the above postcard from the Port of Seattle. Inside it reads “Please recycle peace, love, and joy.” Nicely done, Port, especially when you stack it up against the holiday message I received from Waste Management. I thought to myself, “self, this looks like something worth sharing.” Then I got an email from […]

Read full story Comments { 1 }

Happy Holidays. No. Really. We mean it.

“From everyday collection to environmental protection, Think Green. Think Waste Management.” That’s the tagline in the footer of a Happy Holidays email I received from Waste Management. The rest of the message: Dear Valued Customer, We hope you have a safe and happy holiday. Cordially, Waste Management Apparently, they didn’t want to waste any time […]

Read full story Comments { 2 }

Ride the S.L.U.T. SayWa?

  If you live in the Seattle area, you’ve witnessed a naming blunder or two over the last few years. Washington State’s “SayWa?” slogan to promote tourism in the state was widely panned and then scrapped. The Seattle Convention and Visitors Bureau followed that ditty up with “metronatural,” [lower-case ‘m’ is part of the branding] a […]

Read full story Comments { 2 }

Art from junk mail

  Lemonade from lemons? How about art from junk mail? Sandy Schimmel of Schimmel Art of Phoenix, Arizona is using recycled advertising ephemera, junk mail and greeting cards to create some visually stunning art. Check out her collection.

Read full story Comments { 2 }

For the library: William Zinnser’s “On Writing Well”

Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource Marketing client. It may well be the 10th copy of the book that I’ve given away. It’s that good. My former partner Ken Mays said it best: We bought a copy of this book after reading an article about an […]

Read full story Comments { 2 }

My friend, the spammer

Want to make some easy money? Now you can, if you are willing to spam your friends on Facebook, and soon, Skype, Open Social, Twitter and some of your other favorite places to connect online. Check out this blog posting from TechCrunch, and make sure you scan the comments.

Read full story Comments { 0 }

Responsible or not?

Boring advertising is irresponsible in so many ways. But there’s a fine line between breakthrough creative and going too far. Is this ad responsible or not? Comment below to weigh in.

Read full story Comments { 7 }

Is marketing outsourcing Responsible Marketing?

It’s a fair question. To answer that, first you need a little better understanding of what marketing outsourcing is. To help explain the concept, I wrote Demystifying marketing outsourcing. It’s a quick read that describes marketing outsourcing categorically, not my company. Of course, since we are marketing outsourcing pioneers and I’m closer to this than […]

Read full story Comments { 0 }
© 1997-2019 Outsource Marketing