About Patrick

Author Archive | Patrick

A multicultural marketing swing and miss

Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage. A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time. […]

Read full story Comments { 0 }

On first impressions and sweating the small stuff

On the surface, Fresh & Easy Neighborhood Market looks like the type of company I’d enjoy profiling on The Responsible Marketing blog. They are saying all the right things: they believe in making fresh and high quality food affordable in every neighborhood, they are active in their communities, they treat their people well. So it […]

Read full story Comments { 0 }

Why you should evaluate all your contact points

So my family is returning from our vacation in Whistler last week and my four-year-old has to “really go.” We’re in traffic, and we’re not sure when we’ll get to the next gas station. Parents, are you tensing up a bit? Finally, there’s one on the corner. What a relief. Or not. We pull in, […]

Read full story Comments { 4 }

I deserve a hot, juicy burger…and a cup of water

Last summer, I took my mom to Wendy’s for lunch with my kids. Believe it or not, it was the first time she’d been there. Hold the ‘heavy hitter’ and ‘great son’ comments — it was her idea. Anyway, after we sat down for our gourmet meal, there was a bit of a stir near […]

Read full story Comments { 0 }

Why won’t Starbucks do something like this?

Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it. Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a […]

Read full story Comments { 2 }

Can CREDO mobile make each call a call for change?

Today is Thanksgiving. After using a forklift to bring the Seattle Times in, I was surprised to see a sticker saying “Make each call a call for change” from Credo Mobile. My first thought, cool, kind of like Working Assets, but for mobile phones. Well, I was almost right. As it turns out, Credo is […]

Read full story Comments { 0 }

Preview the Responsible Marketing book

Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect. Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, […]

Read full story Comments { 1 }

Introducing the Responsible Marketing Blog, from Outsource Marketing

Hello all, We all know how difficult marketing has become. Ask an audience of 300 marketers or business owners if they are happy with their marketing results and see if one hand goes up. The fact I don’t have to tell you answer speaks volumes about marketing effectiveness today. There are a host of reasons, […]

Read full story Comments { 0 }
© 1997-2019 Outsource Marketing