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Where’s Patrick?

No, I haven’t quit the Responsible Marketing blog to ump League League games. Well, not completely. I wrote five posts a week in 2008, but due to a number of factors, this is my fifth post this month. Here’s why you’ve been hearing less from me lately: My workload at Outsource Marketing While I like […]

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Less posts, more discussion in 2009

For years I’ve grappled with the conflict between commerce and conscience. Like most of you, I’m a marketer. Like all of you, I’m a consumer. So, I’m always asking questions: To break through, you have to do work that gets attention. But how far is too far? What do you do when a marketing practice […]

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Happy Birthday, Responsible Marketing Blog

A year ago today, I soft-launched the Responsible Marketing Blog. My goal was twofold: Create a digital scratchpad for my ideas as I write a book on the topic and get unfiltered feedback on those ideas. Both goals have been met, but progress has slowed on the book as it has transformed itself over the […]

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Three reasons why I hate Top 10 lists

Actually, I don’t discriminate. I hate Top 25, 10, 7, 5 and [insert number here] lists. Blogs love lists, and it’s the best way to land on the front page of Digg. And though I occasionally write ’em (I wrote 25 ways your business can help fight poverty just yesterday), I’m not a fan of […]

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The Etymology of Responsible Marketing, by Tim Girvin

Tim Girvin and I go back. Way back. Okay, not that far back. We were on the advisory board of a before-its-time start-up six or seven years ago, then reconnected through social media recently. Tim’s firm, Girvin, is known in design circles for its work on identity programs for over 350 motion pictures such as […]

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Responsible Marketing on

Alltop is the excellent blog aggregation site that offers “aggregation without aggravation” because it lists just the best of the best blogs. I was honored to be included in the marketing.alltop category in May and gave you Responsible Marketers the opportunity to weigh in on which badge I should use. So, imagine my surprise when […]

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The Seven Keys to Responsible Marketing

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: [audio:] Can you help me […]

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Hey, what’s with the halo and horns?

You probably noticed the dramatic difference in the Responsible Marketing Blog identity and wondered, what’s with the halo and horns? Well, the more research and writing I’ve done on Responsible Marketing, the more I appreciate the marketer’s conundrum: Responsible Marketing, on the surface, seems like an unachievable, almost Utopian goal. If you are getting great […]

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Introducing the Responsible Marketing Blog, from Outsource Marketing

Hello all, We all know how difficult marketing has become. Ask an audience of 300 marketers or business owners if they are happy with their marketing results and see if one hand goes up. The fact I don’t have to tell you answer speaks volumes about marketing effectiveness today. There are a host of reasons, […]

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