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It worked with Darth Vader. Why not Ferris Bueller?

By on January 30, 2012 in advertainment, advertising, viral marketing

Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over [...]

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The Most and Least Responsible Super Bowl ads

By on February 2, 2009 in advertainment, creativity, polls, responsible or not?

Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any [...]

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Super Bowl XLIII ads

By on February 2, 2009 in advertainment, advertising, creativity, environmentally responsible

Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Bud Light Lime Bud Light: Meeting Bud Light: [...]

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If you can’t beat ‘em, sponsor ‘em

By on January 13, 2009 in advertainment, authenticity, creativity, social media, videos, viral marketing, word of mouth

With nearly 109,650,000 views-to-date, Judson Laipply‘s Evolution of Dance is the most popular video in YouTube history. He’s back with the official sequel, Evolution of Dance 2—this time presented by Saveology.com and powered by PeopleJam.com. I’d never heard of PeopleJam or Saveology before today. My bet is you never have, either. Considering most viral videos [...]

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Three fun marketing videos for the holidays

By on December 25, 2008 in advertainment, creativity, socially responsible, videos

Happy Holidays! Here are three entertaining holiday-themed marketing videos for your viewing pleasure: View Happy Christmas from AKQA on YouTube. View View Simon’s Sister’s Dog in “Fed Up” by the RSPCA on YouTube. View “Marketing Tips for Tough Times” by S. Claus on YouTube. Enjoy. Subscribe to this feed.

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Seven entertaining Thanksgiving ads

By on November 27, 2008 in advertainment, videos

Happy Thanksgiving, everyone! I happened upon some entertaining Thanksgiving advertising this week. Here are a few of my faves: View “Turkey and butter, 1956″ on YouTube View “Talking with your mouth full” on YouTube View “Woman vs. turkey” on YouTube View “Turkey ‘Terror’ ad” on YouTube View “A DeNiro and Crystal Thanksgiving” on YouTube View [...]

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When deceptive ads aren’t so deceptive

By on July 31, 2008 in advertainment, creativity, deceptive marketing

I enjoy marketing that rewards you for paying attention. Ads that leave you guessing. The double entendre. Cultural, historical and sports references meant for the few instead of the many. And I appreciate a well-executed spoof, as long as it’s done responsibly. With that in mind, I’d like to introduce you to Derrie-Air Airlines. +enlarge [...]

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Mad Men returns: Don Draper v. Roy Draper

By on July 28, 2008 in advertainment, word of mouth

Mad Men, the critically-acclaimed AMC series about Madison Avenue advertising men returned last night. Twitter and the blogosphere were abuzz with talk about the show, and for good reason: It’s good. My favorite Mad Men quote from last season: Beatnik: “You’re in advertising… How do you sleep at night?” Don Draper: “On a bed made [...]

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How to launch a BMW over the Atlantic

By on June 27, 2008 in advertainment, creativity, videos, viral marketing, word of mouth

First, you build a huge ramp…taller than the Space Needle. And that’s really what “The Ramp,” a 35 minute documentary by Jeff Schultz (pictured above), is about. It’s an intriguing story about Oberpfaffelbachen, a small town in Germany that has fallen on hard times and determined they needed a common mission. And the mission they [...]

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Mad Men and AdAge: Where the truth lies

By on June 25, 2008 in advertainment, creativity, word of mouth

In Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was using to promote Mad Men, their series about a fictional Madison Avenue ad agency set in 1960. For a number of reasons, I argued that for this show, subliminal advertising would actually be the responsible thing to do, even though [...]

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Viral video: A little mystery goes a long way

By on May 8, 2008 in advertainment, creativity, execution responsible, love it or hate it?, videos, viral marketing, word of mouth

In the last week, the above video has been viewed 444,117 times on YouTube. Question is, what is it? I did some sleuthing for you. Go to the video’s YouTube page, and you’ll find a link that takes you to a splash page: Click on the splash page and you’ll find another page with the [...]

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The New Coffee Wars: Who will prevail?

By on April 11, 2008 in advertainment, authenticity, videos, word of mouth

I drink a grande decaf over ice with heavy cream every morning. Although I eliminated caffeine about three years ago, it’s still part of my morning ritual. I still feel off if I don’t get my fix. Considering over 52% of Americans over age 18 drink coffee everyday, is it any wonder McDonald’s, Dunkin’ Donuts [...]

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Want to know what Lou Piniella really says to the officials?

By on April 2, 2008 in advertainment, creativity, fun, social networking, videos

Lou Piniella was a hoot to watch during his Seattle days, and his hot temper always made for great entertainment–for the hardcore or casual fan. Aquafina has created Lou’s Daily Affirmations, an online site where you can share Lou’s words of wisdom with friends via email and of course, post it on most major social [...]

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Life flows better with Visa, especially if you are buck naked

By on March 24, 2008 in advertainment, branding, videos

Visa Europe is rolling out its new “Life flows better with Visa” campaign today. Here’s their first ad: Think it would fly in America? Via MarketingWeek UK

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D2 Man swoops in to save Top-Flite’s sagging brand

By on March 14, 2008 in advertainment, branding, creativity, videos, viral marketing, word of mouth

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount [...]

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Liberty Filmore, Cart Whisperer

By on March 4, 2008 in advertainment, creativity, responsible or not?, videos, viral marketing, word of mouth

Liberty Filmore can’t understand it: You know, I don’t know what it is in a person…make ‘em just…up and abandon a perfectly good shopping cart. You see, Filmore is a cart whisperer. He cares. And because he cares, he spends his time searching for abandoned carts and then helping find their way back home. With [...]

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The best, worst and most responsible ads of Super Bowl XLII

By on February 12, 2008 in advertainment, creativity, message responsible, polls, simplicity, videos

The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played [...]

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SHIPOOPI! When bad ain’t so bad.

By on February 11, 2008 in advertainment, creativity, responsible or not?, videos, word of mouth

“Remember to honk when you drive by Vern Fonk.” If you live in Washington or Oregon you probably never thought you’d see that phrase here. Because while Vern Fonk offers commercial insurance, it’s known for its bargain basement advertising targeting tough-to-insure drivers—mostly on cable, often at night. Their brand is low budget in all ways. [...]

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Responsible Super Bowl ads? You decide.

By on February 4, 2008 in advertainment, message responsible, polls, responsible or not?, socially responsible, strategically responsible

The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving at [...]

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Super Bowl mania and the Lucy effect

By on January 29, 2008 in advertainment, videos, word of mouth

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl [...]

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