Advertainment refers to the integration of advertising into entertainment media. This practice was first used in Hollywood, when agencies began providing studio executives with lists of products available for “on-screen” use in motion pictures. Nowadays, you can’t escape product placement or integration. It’s everywhere. Ever see the show “Seinfeld”and watch Jerry open his cupboard only […]
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MPG this, mid-size luxury car that. So many car companies are content with aerial footage of their product ripping through the curves. Ooh. Exciting. This ain’t the case with Fiat’s ad for the 500L. With a clever play on the word motherhood, FiatUK just dropped this bomb on ‘yo punk asses’: Being strategically responsible doesn’t mean you […]
This being the Responsible Marketing Blog, you might think a video with an F-Bomb in it might attract our ire, right? Wrong. Watch this: There are plenty of things we don’t like: Racism. Bigotry. Violence. Corporate greed run amok. Comic sans. But boring marketing is irresponsible, and boring Dollar Shave Club is not. This is f**king brilliant. […]
Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over […]
Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any […]
Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Meeting Bud Light: Swedish Budweiser: Clydesdales Stick Budweiser: […]
With nearly 109,650,000 views-to-date, Judson Laipply‘s Evolution of Dance is the most popular video in YouTube history. He’s back with the official sequel, Evolution of Dance 2—this time presented by Saveology.com and powered by PeopleJam.com. I’d never heard of PeopleJam or Saveology before today. My bet is you never have, either. Considering most viral videos […]
Happy Holidays! Here are three entertaining holiday-themed marketing videos for your viewing pleasure: View Happy Christmas from AKQA on YouTube. View View Simon’s Sister’s Dog in “Fed Up” by the RSPCA on YouTube. View “Marketing Tips for Tough Times” by S. Claus on YouTube. Enjoy. Subscribe to this feed.
Happy Thanksgiving, everyone! I happened upon some entertaining Thanksgiving advertising this week. Here are a few of my faves: View “Turkey and butter, 1956” on YouTube View “Talking with your mouth full” on YouTube View “Woman vs. turkey” on YouTube View “XBox Thanksgiving” on YouTube So, do you have a favorite? Comment below to share. […]
I enjoy marketing that rewards you for paying attention. Ads that leave you guessing. The double entendre. Cultural, historical and sports references meant for the few instead of the many. And I appreciate a well-executed spoof, as long as it’s done responsibly. With that in mind, I’d like to introduce you to Derrie-Air Airlines. +enlarge […]
Mad Men, the critically-acclaimed AMC series about Madison Avenue advertising men returned last night. Twitter and the blogosphere were abuzz with talk about the show, and for good reason: It’s good. My favorite Mad Men quote from last season: Beatnik: “You’re in advertising… How do you sleep at night?” Don Draper: “On a bed made […]
First, you build a huge ramp…taller than the Space Needle. And that’s really what “The Ramp,” a 35 minute documentary by Jeff Schultz (pictured above), is about. It’s an intriguing story about Oberpfaffelbachen, a small town in Germany that has fallen on hard times and determined they needed a common mission. And the mission they […]
In Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was using to promote Mad Men, their series about a fictional Madison Avenue ad agency set in 1960. For a number of reasons, I argued that for this show, subliminal advertising would actually be the responsible thing to do, even though […]
In the last week, the above video has been viewed 444,117 times on YouTube. Question is, what is it? I did some sleuthing for you. If you go to the video’s YouTube page, you would find a link that takes you to a splash page: Click on the splash page and you’ll find another page […]
I drink a grande decaf over ice with heavy cream every morning. Although I eliminated caffeine about three years ago, it’s still part of my morning ritual. I still feel off if I don’t get my fix. Considering over 52% of Americans over age 18 drink coffee everyday, is it any wonder McDonald’s, Dunkin’ Donuts […]
Lou Piniella was a hoot to watch during his Seattle days, and his hot temper always made for great entertainment–for the hardcore or casual fan. Aquafina has created Lou’s Daily Affirmations, an online site where you can share Lou’s words of wisdom with friends via email and of course, post it on most major social […]
Visa Europe is rolling out its new “Life flows better with Visa” campaign today. Here’s their first ad: Think it would fly in America? Via MarketingWeek UK
Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount […]
Liberty Filmore can’t understand it: You know, I don’t know what it is in a person…make ’em just…up and abandon a perfectly good shopping cart. You see, Filmore is a cart whisperer. He cares. And because he cares, he spends his time searching for abandoned carts and then helping find their way back home. With […]
The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played […]
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