You are here: Home > advertainment

Archive | advertainment

RSS feed for this section

Super Bowl mania and the Lucy effect

By on January 29, 2008 in advertainment, videos, word of mouth

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl [...]

Read full story • Comments { 0 }

Super Bowl Advertising warm-up

By on January 22, 2008 in advertainment, creativity, videos, word of mouth

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main [...]

Read full story • Comments { 0 }

Entertaining, but effective?

By on December 26, 2007 in advertainment, responsible or not?, videos, word of mouth

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all. It was a Jack-in-the-Box ad, and I [...]

Read full story • Comments { 3 }