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Your name + your picture = LinkedIn ad

I received the following message over the weekend from LinkedIn friend David Quinn that you definitely need to read: I really like LinkedIn, but as a person concerned about privacy and social networks, I believe that I have to point out a change to you. Without attracting too much publicity, LinkedIn has updated their privacy […]

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matthew broderick ferris bueller

It worked with Darth Vader. Why not Ferris Bueller?

Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over […]

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12 examples of marketers that have exploited 9/11

Last year, we inducted Courrier International into the Responsible Marketing Hall of Shame for their insensitive exploitation of 9/11. This year, Euronews has listed a dozen more examples in Marketing and the exploitation of 9/11 that are every bit as disturbing.  Here are the images: The exploitation of 9/11 by marketers is disrespectful, irresponsible on every […]

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American eagles and flags coming soon to an ad near you

Osama Bin Laden was a bad man and the world’s a better place without him. And I’m just as patriotic as the next guy.  But mark my words, soon you’ll see ads with American eagles and the American flag popping up, just like after 9/11 as advertisers aimed to capitalize on American emotions. With thousands of […]

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9-11 Courrier International ad

Hall of Shame: Courrier International exploits 9/11

We’ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move. But we simply couldn’t let this pass without saying something. French newspaper Courrier International‘s tagline is “learn to anticipate.” Really, this is a decent tagline that […]

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BP combating bad press with paid search

Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. Normally, I’d say this is Responsible […]

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Solving the Problem of Childhood Obesity Within a Generation - White House

Can Responsible Marketing help fight childhood obesity?

From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 […]

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Responsible or not? Nike resurrects Earl Woods

Just in time for Tiger Woods’ return to golf at The Masters, Nike has released the following ad featuring the voice of Tiger’s deceased father, Earl: Here’s what Earl is saying: Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find […]

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Don’t cut corners on creativity

I’ve said it a million times: It takes creativity to break through the clutter. Here’s an ad that does just that: View on YouTube 2009 was rough year, and a lot of companies have dramatically cut their marketing budgets. A lot of brand advertising budget has been moved to sales promotion. You gotta do what […]

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Should excessively noisy ads be banned?

One of the Seven Keys to Responsible Marketing is being message responsible. That means marketers should respect all their audiences by seeking permission, telling the truth, honoring privacy and avoiding clutter. Yelling at consumers isn’t very respectful, and the U.S. House of Representatives has recently approved a bill which aims to limit the volume of […]

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Responsible or not? Audi’s “Do Your Part”

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of view from @motorad666 […]

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Sex Sells: Just Ask Him.

In advertising, it’s the gospel truth: Sex sells. You’ve heard it a million times. So many times it’s gotta be true, right? Hell, even the Devil himself says it’s true in our second of seven Responsible Marketing web shorts, here: View on YouTube in HD Why not believe it? You just heard it from the […]

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Facebook’s ad feedback function fail

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ’em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested […]

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Evian’s hip-hop roller babies: Responsible or not?

By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the […]

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El Pollo Loco adds heat to KFC challenge

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its […]

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Do you respect your customer’s intelligence?

The wisdom of children always amazes me. On the way to Little League practice yesterday, my six-year-old son heard a radio ad that made him ask “why?” A radio ad for two nights stay at a regional hotel for “only $950!” is what set him off. His response: Only $950?!! Why do they always say […]

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Deceptive or smart? The LA Times’ Southland ad

The LA Times got itself in some hot water last week, not once, but twice, for passing off advertising as news. On Thursday, it ran a mock news article promoting NBC’s Southland on the front page: View PDF version from the Wall Street JournalOn Sunday, the L.A. Times ran a four-page ad for the movie […]

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How tolerant is your marketing?

Do you respect all your audiences? Really? Are you sure? Watch the following ad, then answer the question again: Watch this video on YouTube So, now do you believe you respecting all of your audiences? This spot from Banco Provincia of Argentina was a real eye-opener for me. Respectful ads targeted to the gay and […]

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Do I get to have a Guinness again this year?

Last St. Patrick’s Day I asked if—given Guinness’ long history of often questionable advertising claims—I should be allowed to hoist a pint of their tasty stout. 74% of you said “Yes. Guinness is yummy. And they aren’t all that bad anyway.” How about this year? I sure would love to hoist a pint since it’s […]

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Rude, crude and funny ads: Love ’em or hate ’em?

We all love to laugh, and when we find something genuinely funny, we love to share it. But humor is subjective and what’s funny to some is offensive to others. Case in point: One of the following ads was banned, the other wasn’t. View this video on YouTube View this video on YouTube I’ll admit, […]

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