The Coca-Cola Company is being sued by the Center for Science in the Public Interest for deceptive claims regarding it’s VitaminWater product line. Coke markets VitaminWater as a “healthful alternative to soda by labeling its several flavors with such health buzz words,” and claims they “variously reduce the risk of chronic disease, reduce the risk […]
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Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Meeting Bud Light: Swedish Budweiser: Clydesdales Stick Budweiser: […]
No, this isn’t the first Bite-sized Friday—just the first one since October. Bite-sized Fridays are essentially mini-posts, thematically linked. And away we go: Virgin Atlantic 25th anniversary ad Virgin Atlantic’s 25th Anniversary ad, 25 Years, Still Red Hot has been getting a lot of attention lately, but positive and negative. Some think it’s sexist, others […]
Marketing is about persuasion, so occasionally marketers stretch the truth. But how bad is a company when it mocks it’s own advertising in a court of law? Pretty bad. Countrywide Home Loans is no stranger to litigation and is considered by some to be among those lenders most responsible for the mortgage crisis. Maybe it […]
Happy New Year! I know. I’ve ranted about lists before, but to start off 2009, one of my resolutions is to lighten up (a little) about lists. Here’s a list of 10 of my favorite lists from last year, in no particular order: The 10 most admired companies of 2008 Fortune Magazine 50 ideas on […]
On Christmas Day, John Lennon returned from the dead. Well, his image and voice were resurrected to help the One Laptop Per Child Foundation “OLPCF” and it’s raised a few eyebrows (and hackles). If you haven’t heard about the OLPCF, here’s a summary: It’s an education project, not a laptop project. Inexpensive, durable, networked laptops […]
Believe in evolution? That’s your business. Let’s talk marketing—the evolution of church marketing. For obvious reasons, a lot more people will go to church today and tomorrow than usual. But religious institutions aren’t just looking for members in December. More and more churches are realizing that a good location and word-of-mouth alone won’t always fill […]
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- Brand Truth: Fashion Group International: A panel discussion — Brand, storytelling and the trend to truth | GIRVIN | Strategic Branding Blog: […] That same challenge in the public’s pe...
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