Archive for the ‘announcement’ Category

Interns Wanted: Dead or Alive

Wednesday, January 20th, 2010

This is a real picture of a former Outsource Marketing intern.
No, he’s not dead. He’s drunk.

Okay, we’d prefer our interns alive—and sober. Besides, dead interns would be irresponsible, wouldn’t get much done and would start to smell after awhile. Come to think of it, same goes for drunk interns.

Seriously though, if you or someone you know is interested in learning about doing marketing responsibly, here are the gory details:

Position: Marketing Internship (Unpaid)

Schedule: Part-time, approx. 15-20 hrs/week, schedule flexible but regular—hours must be during normal business hours, Mon-Fri, 9:00am-5:00pm

Summary: Marketing internship position at Outsource Marketing—the place where they do Responsible Marketing. They will work directly with the firm’s members on marketing projects for the firm and the firm’s clients.

Duties and responsibilities

  • Assist firm members with marketing planning and implementation of marketing
  • Marketing research; primarily using the Internet
  • Telephone surveys; some in-person surveys
  • Draft copy writing
  • Prepare reports and summaries
  • Provides and/or oversee support activities for the firm such as assisting with project/presentation preparations, e.g. printing, copying and compiling presentation materials
  • Performs miscellaneous project-related duties as assigned

Knowledge, skills, and abilities preferred

  • Junior or Senior majoring in marketing, communications, or public relations
  • Knowledge of general marketing principles
  • Ability to communicate effectively, both orally and in writing
  • Demonstrate ability and eagerness to learn quickly
  • Ability to perform assigned duties efficiently and effectively
  • Ability to create, compose, and edit written materials
  • Ability to analyze and solve problems
  • Skill in organizing resources and establishing priorities
  • Skill in the use of personal computers and related software applications. (e.g. Microsoft Word, Microsoft Excel, PowerPoint)
  • Gather data, compile information, and prepare reports.
  • Demonstrated ability to maintain confidentiality

Interested parties should email their resume and cover letter to internapp@outsourcemarketing.com.

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Recycling: A Love Story

Wednesday, September 16th, 2009

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight.

Learn how they meet, and what happens if you don’t recycle.


View on YouTube in HD

We dare you to litter in our parking lot. We double-dog-dare you.

ABOUT THE VIDEOS

This is the first of at least seven Responsible Marketing web shorts from Outsource Marketing. I say “at least” because we had so much fun doing these, we’ve already begun concept development on the next round.

As we launched our new responsible brand, we decided to crush any notions that Responsible Marketing might be boring—even prudish. Even the casual reader of this blog knows better.

While there are seven videos in this series, don’t expect them to focus solely on the Seven Keys to Responsible Marketing. Our goal wasn’t to preach responsibility.

Rather, it was to have some fun with the conflict every organization faces—that battle between commerce and conscience. Between doing the right thing or doing the other thing.

To accomplish this, we’ve put two characters you’ll know well into our everyday working environment to see how they’ll fare.  Eventually we’ll cover all “Seven Keys,” but it will be subtle and not in this round.

THE RESPONSIBLE MARKETING YOUTUBE CHANNEL

The videos will be be posted weekly here on the blog and on most video sharing platforms. We’ve given special treatment to our Responsible Marketing YouTube Channel where I’ve favorited over 300 marketing videos over the last few years. Subscribe if you dig quality and/or controversial marketing vids.

While you’re there, take as moment to rate and comment on Recycling: A Love Story.

Thanks for watching, and whatever you do remember to “respect Mother Nature!”

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Responsible Marketing Movies premiere on 09/09/09

Friday, September 4th, 2009

Responsible Movies? Sort of.

Next Wednesday, 09/09/09, Outsource Marketing is throwing a party/benefit in Redmond, WA as we officially launch our new, more responsible brand.

At the event, we’ll premiere eight new Responsible Marketing Movies, but these aren’t of the instructional, how-to ilk. Technically, they aren’t movies either—they are web shorts, most between 15 seconds to just over two minutes.

What they are is a helluva lotta fun, and will help draw attention to the 7 Keys to Responsible Marketing.

Event details and the RSVP form are here, but if you can’t make it we’ll be releasing one video per week for eight weeks, so make sure you’re all RSS’d up so you won’t miss a single one.

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Call us small minded

Monday, August 31st, 2009

2009 Best Workplaces for Recycling - Outsource Marketing

We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact.

This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 from the King County. This is our third consecutive year receiving the award since the program’s inception in 2007.

This small award is already making a big difference in workplace recycling programs. In 2009 the number of award recipients increased 30% with 65 businesses receiving the honor. Rather than be one of the select few, we hope to be one of the select many.

Visit KCSWD to find out how your workplace can get involved in its own commercial recycling program.

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. . .

Thanks to Steven Goodell for his assistance in drafting this post.

Outsource Marketing 2.0 coming soon

Wednesday, August 19th, 2009

We're getting trashed for a good cause.

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world.

Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside.

Wednesday, September 9, 2009
Doors open at 4pm; presentation begins at 5:30pm

Donations are appreciated, but not required.

SecondStory Repertory Theater
Redmond Town Center
16587 NE 74th Street
Redmond, WA 98052

RSVP by September 7, 2009

Beer, wine and hors d’oeuvres will be served…along with a healthy dose of fun videos and self-deprecating humor.

rsvp

You may also RSVP on Facebook

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Less posts, more discussion in 2009

Tuesday, January 6th, 2009

In 2009, less posts, more Responsible Marketing discussion

For years I’ve grappled with the conflict between commerce and conscience.

Like most of you, I’m a marketer.
Like all of you, I’m a consumer.

So, I’m always asking questions:

To break through, you have to do work that gets attention. But how far is too far?

What do you do when a marketing practice can be justified from an ROI standpoint but not a moral, social or even and environmental one?

What are the root cause problems with marketing today, and what’s working in spite of the marketing environment?

When I started this blog in late 2007, I wanted to accomplish two things:

First, organize my thoughts for a Responsible Marketing book that’s been in the works for far too long.

And second, share that work to foster conversations and community regarding the Responsible Marketing idea.

I feel good about the former goal—writing nearly 300 posts on the topic have definitely helped me refine my ideas for the book.

As for the latter, though 15,000 people read the blog in December, there wasn’t as much interaction as some of these topics deserve.

A subtle change in direction

Last year, my New Year’s resolution was to write one blog post per weekday for an entire year. It was a lot of work, but I did it.

Ironically, all those posts came so fast there wasn’t enough time for some of the ideas to stew before something new came your way.

So in 2009, I’m going to lighten up a little and I won’t post every weekday.

To promote more discussion, I’ll post less here (probably about three times per week) and more on marketing blogs I respect, in Responsible Marketing Groups and on other social media sites such as Facebook, Twitter and Plaxo—to name a few.

And I’m going to work on that darn book!

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Free Responsible Marketing webinar today

Wednesday, December 17th, 2008

Patrick Byers and PR Newswire - Responsible Marketing webinar

I’m presenting Responsible Marketing: Dos and Don’ts in a Down Economy today, courtesy of PR Newswire, the global leader in news and information distribution services for professional communicators.

Here are the details:

Wednesday, December 17, 2008
10:00 AM Pacific
11:00 AM Mountain
12:00 PM Central
1:00 PM Eastern
Approximately 45 minutes

Click here to RSVP

> Click for more info if you’d like book me to speak to your company or organization (PDF)

I hope you’ll be able to attend.

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Free Responsible Marketing webinar on PR Newswire

Tuesday, November 25th, 2008

Patrick Byers and PR Newswire - Responsible Marketing webinar

As you probably know, I do a fair amount of speaking regarding Responsible Marketing. Usually, my speeches are only available to the members of the organization in which I’m speaking—not the general public.

Well, thanks to PR Newswire, the global leader in news and information distribution services for professional communicators, you’ll be able to attend my talk in a free webinar next month:

Not in quite some time has our economy experienced a downturn such as the one we currently face. What can marketers do to grow their companies amid budget cuts? What tactics should marketers avoid at all costs?

Join PR Newswire for a FREE webinar as we address these important topics to help you achieve success in a challenging marketing environment.

Mark your calendar:

Wednesday, December 17, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Approximately 45 minutes

Click here to RSVP

> Click for more info if you’d like book me to speak to your company or organization (PDF)

I hope you’ll be able to attend.

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Advanced Interactive Marketing program at the UW

Wednesday, October 22nd, 2008

University of Washington - Advanced Interactive Marketing Program

I’ve been on the Advisory Board for a number of marketing programs at the University of Washington for about twelve years.

Here’s an interesting program worth considering if you are in the Seattle area and are interested in Interactive Marketing:

Are you spending more on web marketing yet not getting the results you want? Does your CEO keep asking why you aren’t getting big statistics on your Web site hits? Are you somewhat bewildered by the emerging technology choices out there?

Check out the UW certificate program in Advanced Interactive Marketing. Industry experts have teamed up with UW faculty to provide an in-depth program that addresses these very concerns. The certificate in Advanced Interactive Marketing program will help you to:

  • Create effective online marketing plans
  • Execute effective online marketing campaigns
  • Measure and analyze online marketing performance
  • Communicate effectively about your product or service
  • Assess the effectiveness of existing online marketing campaigns (Web sites, social media, etc.)
  • You are invited to an information session to learn more about this career-enhancing program.

  • Tuesday, Oct. 28, 2008, 6-7 p.m., UW Educational Outreach, 2445 140th Ave. NE, Suite B-100, Bellevue (map)
  • Tuesday, Dec. 2, 2008, 6-7 p.m., UW Educational Outreach, 2445 140th Ave. NE, Suite B-100, Bellevue (map)
  • Wednesday, Nov. 12, 2008, 12-1 p.m. Online. Sign up to participate (Webinar requires Flash Player)
  • For more information, visit UW online or give them a call at 206-685-8936 or 1-888-469-6499.

    This is a burgeoning area in marketing, and I’m a huge proponent of marketing education.

    If you have even the slightest interest in Interactive Marketing, you owe it to yourself to check it out.

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