We’re proud to receive recognition as a King County’s Best Workplace for Recycling and Waste Reduction once again this year.

We are honored to join five other Issaquah businesses that were recognized for their sustainable efforts including  The City of Issaquah, The Issaquah School District, Timber Ridge at Talus, Rowley Properties, and Pogacha.

This marks the fifth year we have been honored with the award, making us one of nine other companies in King County on the “Honor Roll.”

He’ll make you laugh. He’ll make you cry. He’ll make you say, “Did he really do that?” Regardless of the emotions he conjures, one thing’s certain, Shawn Telford knows how to get and keep an audience’s attention.

Shawn has an eye for the unusual—and a personality to match. So whether you need a TV spot, a company promo or a viral video, Shawn brings mad skills to every project.

Needless to say, our videos aren’t of the bland, talking head ilk.

View a few selected videos and learn about our video services that are more attitude, less platitude.

Ready for action? Contact us to learn more.

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Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year.

Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients:

Outsource Marketing is a fourth-year Best Workplace that is building on past recycling and waste reduction efforts. In 2009, Outsource Marketing rebranded their business to better reflect its responsible approach to business and marketing. Most messaging is done electronically at Outsource. Instead of printing letterhead, notecards and envelopes that might go to waste, the new brand made it possible for it to print small, customized quantities in-house as needed. Old letterhead stationery was turned into notepads. A series of videos were also created to focus on recycling in the workplace.

Outsource Marketing’s printed collateral system consisting of a folder, mini-brochure and multiple insert sheets and cards was replaced by a customizable brochure that is printed and bound in-house using plain string. It has also been formatted so it looks great when delivered digitally. Outsource Marketing has increased its use of collaborative online tools, video conferencing, instant messaging and other technologies to increase waste-free communications. Each staff member has signed a “green pact,” promising to reduce, reuse and recycle where possible. In addition, Outsource Marketing continues to implement responsible, green marketing efforts for its clients.

Advice to others: “A project without a leader won’t get done. Appoint a ’green czar’ to lead initiatives and provide support to develop an empowered group. Take a look at marketing materials with an eye toward waste reduction. “

Would you like your organization to be a bit greener? Contact us and we’ll be happy to share a few tips with you.

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Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here’s one comment from Mark Jordan over at the Invicta Law Group:

I was thinking this was a ruse to get me to go over every inch of the website – which I did! And I loved it! Do I win any tickets?

Um, sorry Mark, but you didn’t, and you can stop looking now. The Easter Egg is on our How We Do It page.

The first person to find it was Mike Gore the “sponsorship guy” from Seattle-based Nuun. Mike wins our lower box seats tickets to see the Mariners take on the Oakland A’s on Wednesday, April 14th at Safeco Field.

Clicking on the Easter Egg hyperlink landed you on this page, where you were treated/subjected to following video:

View on YouTube

Sure, it’s rough. But that’s what a bunny head, no script, one take and a half hour of editing gets you these days. Let’s face it, our Creative Director Martin Pierce is no Martin Scorsese.

We hope you enjoyed the hunt as much as we did putting it together. Thanks for playing, and we hope you had a great Easter.

Your friends at Outsource Marketing

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The first person that finds the Easter Egg on OutsourceMarketing.com gets two FREE tickets to see the Seattle Mariners in our awesome box seats at Safeco Field on Wednesday, April 14th at 7:10.

We’ll announce the winner on Monday, April 5th. Thanks everyone, and Happy Easter!

Oh, and even if you aren’t the first person to find it, we think you’ll enjoy what we’ve posted on the Easter Egg page.

Good luck, and feel free to share this with a friend—maybe they can take YOU to the game if they find it first.

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This is a real picture of a former Outsource Marketing intern.
No, he’s not dead. He’s drunk.

Okay, we’d prefer our interns alive—and sober. Besides, dead interns would be irresponsible, wouldn’t get much done and would start to smell after awhile. Come to think of it, same goes for drunk interns.

Seriously though, if you or someone you know is interested in learning about doing marketing responsibly, here are the gory details:

Position: Marketing Internship (Unpaid)

Schedule: Part-time, approx. 15-20 hrs/week, schedule flexible but regular—hours must be during normal business hours, Mon-Fri, 9:00am-5:00pm

Summary: Marketing internship position at Outsource Marketing—the place where they do Responsible Marketing. They will work directly with the firm’s members on marketing projects for the firm and the firm’s clients.

Duties and responsibilities

• Assist firm members with marketing planning and implementation of marketing
• Marketing research; primarily using the Internet
• Telephone surveys; some in-person surveys
• Draft copy writing
• Prepare reports and summaries
• Provides and/or oversee support activities for the firm such as assisting with project/presentation preparations, e.g. printing, copying and compiling presentation materials
• Performs miscellaneous project-related duties as assigned

Knowledge, skills, and abilities preferred

• Junior or Senior majoring in marketing, communications, or public relations
• Knowledge of general marketing principles
• Ability to communicate effectively, both orally and in writing
• Demonstrate ability and eagerness to learn quickly
• Ability to perform assigned duties efficiently and effectively
• Ability to create, compose, and edit written materials
• Ability to analyze and solve problems
• Skill in organizing resources and establishing priorities
• Skill in the use of personal computers and related software applications. (e.g. Microsoft Word, Microsoft Excel, PowerPoint)
• Gather data, compile information, and prepare reports.
• Demonstrated ability to maintain confidentiality

Interested parties should email their resume and cover letter to internapp@outsourcemarketing.com.

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Learn how they meet, and what happens if you don’t recycle.

View on YouTube in HD

We dare you to litter in our parking lot. We double-dog-dare you.

ABOUT THE VIDEOS

This is the first of at least seven Responsible Marketing web shorts from Outsource Marketing. I say “at least” because we had so much fun doing these, we’ve already begun concept development on the next round.

As we launched our new responsible brand, we decided to crush any notions that Responsible Marketing might be boring—even prudish. Even the casual reader of this blog knows better.

While there are seven videos in this series, don’t expect them to focus solely on the Seven Keys to Responsible Marketing. Our goal wasn’t to preach responsibility.

Rather, it was to have some fun with the conflict every organization faces—that battle between commerce and conscience. Between doing the right thing or doing the other thing.

To accomplish this, we’ve put two characters you’ll know well into our everyday working environment to see how they’ll fare.  Eventually we’ll cover all “Seven Keys,” but it will be subtle and not in this round.

THE RESPONSIBLE MARKETING YOUTUBE CHANNEL

The videos will be be posted weekly here on the blog and on most video sharing platforms. We’ve given special treatment to our Responsible Marketing YouTube Channel where I’ve favorited over 300 marketing videos over the last few years. Subscribe if you dig quality and/or controversial marketing vids.

While you’re there, take as moment to rate and comment on Recycling: A Love Story.

Thanks for watching, and whatever you do remember to “respect Mother Nature!”

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Here’s our deck from our Re-Brand event last Wednesday night.

Here’s our new logo and tagline:

A screenshot from our new Outsource Marketing website:

To see a little more of our new brand, here’s the deck from our event. View full screen for best results:

We know our goals for the new brand and what we’re trying to communicate. But of course, our intentions matter not.

The real question is, what do you think?

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Next Wednesday, 09/09/09, Outsource Marketing is throwing a party/benefit in Redmond, WA as we officially launch our new, more responsible brand.

At the event, we’ll premiere eight new Responsible Marketing Movies, but these aren’t of the instructional, how-to ilk. Technically, they aren’t movies either—they are web shorts, most between 15 seconds to just over two minutes.

What they are is a helluva lotta fun, and will help draw attention to the 7 Keys to Responsible Marketing.

Event details and the RSVP form are here, but if you can’t make it we’ll be releasing one video per week for eight weeks, so make sure you’re all RSS’d up so you won’t miss a single one.

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We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact.

This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 from the King County. This is our third consecutive year receiving the award since the program’s inception in 2007.

This small award is already making a big difference in workplace recycling programs. In 2009 the number of award recipients increased 30% with 65 businesses receiving the honor. Rather than be one of the select few, we hope to be one of the select many.

Visit KCSWD to find out how your workplace can get involved in its own commercial recycling program.

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Thanks to Steven Goodell for his assistance in drafting this post.