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The Responsible Marketing Blog now on Alltop: Which badge do you prefer?

By on May 21, 2008 in announcement, polls, social networking

Alltop is a blog aggregation site founded by Guy Kawasaki that features ever-growing lists of the top blogs in over 70 broad categories including Social Media, Personal Finance, Macintosh and much more. Yesterday, Alltop added The Responsible Marketing Blog to marketing.alltop.com. It’s a prestigious list, and I’m humbled to be included. Now I need to [...]

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Save a tree. Share the love.

By on May 2, 2008 in announcement

Have you noticed the Eco-Safe widget in the share section on the right? It looks just like this: It’s one of the niftiest and most useful widgets I’ve come across lately. Instead of printing something, you can email it to yourself, saving a tree. And if you want to share the Responsible Marketing love with [...]

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The Seven Keys to Responsible Marketing

By on April 30, 2008 in about this blog, announcement, casting responsible, corporate responsibility, environmentally responsible, execution responsible, information overload, message responsible, podcast, roi responsible, socially responsible, strategically responsible

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: Can you help me answer [...]

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Suggest a Responsible Marketing topic or idea

By on April 29, 2008 in announcement, creativity

When I started this blog, I had two goals: 1. Help build conversation regarding Responsible Marketing 2. Create a tool that would help me collect my thoughts as I write a book on the topic So far, so good. I’ve learned that some of my best posts are the results of tips from regular readers [...]

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Get Responsible Marketing Blog updates via email

By on April 26, 2008 in announcement

Happy Saturday. Some people love to keep up with their news with an RSS reader. Others like to get it via email. If you are the latter, you might not have known you can receive The Responsible Marketing Blog updates sent to you daily. I’ve avoided adding an email subscription box for aesthetic reasons, and [...]

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Warning: Nasty phishing scam targets business leaders

By on April 17, 2008 in announcement, privacy

What would you do if you received this? Normally, I would have hit the delete key. After all, you don’t get subpoenaed by email. Then I looked a little closer. It had my name, phone number and the correct email address. Hmm. I moused over the links without clicking and most, but not all seemed [...]

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Hate American Idol? Watch it Wednesday night anyway

By on April 8, 2008 in announcement, cause marketing, charitable giving, polls, socially responsible

Do you hate American Idol? Me too. I used to hate American Idol for three reasons: 1. Simon is a mean-spirited S.O.B. and I cringed whenever he skewered the hapless no-talent contestants 2. Everything about it wss cheesy: the graphics, the music, the setup . . . you name it 3. It was all about [...]

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Responsible Marketing on the radio today

By on March 12, 2008 in announcement, interview

Today, Wednesday, March 12th at 2:00 p.m. PST, I’ll be talking about Responsible Marketing with Scott Andrews, host of the weekly ARRiiVE Radio Show. Marketers have never had it harder. Prospects are cynical, the surplus of information is working against them on a number of levels, and marketing as a discipline is generally broken. Responsible [...]

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