In Ignore Everybody: and 39 Other Keys to Creativity, Hugh MacLeod shares his 40 keys to creativity with straight talk and no apologies. There are no silver bullets, and instead he talks about refreshingly honest things like the fact that selling is harder than it looks, you have to put in the hours and you […]
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Seems every marketing book claims to offer the silver bullet—the marketing secret that guarantees incredible success. I’ve read 100’s of marketing books—including some great ones—but there are no shortcuts, folks. To be a Responsible Marketer, you need a strong grounding in the fundamentals. You won’t learn them in a three-day seminar, and probably don’t have […]
I’m not sure why, but for some reason, The Tipping Point, by Malcolm Gladwell has come up in four or five conversations I’ve had in the last few weeks. It’s hard to believe the book has been out since January of 2002. Given the fact it was on most best-seller lists for over two years […]
Gilmore Group I’ve spoken about the effects of information overload for over a decade, and have written a post or two on the subject as well. Because info glut makes it so difficult to break through, as marketers we’ll try just about anything: We’ll make our ads bigger. While big ads are usually better than […]
I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled The Persuaders that discussed the way advertisers and some of the world’s largest companies’ are working to persuade consumers what to buy, whom to trust, and what to think. Watch the entire program by clicking on the link above, or […]
1. Communicate fewer ideas. Google’s initial success was due to the fact that they eliminated nearly everything from the search page. Remember what search engines looked like before Google? So often, less is more. Two ideas are better than three. But one idea is best. 2. Don’t use big words when small words will do. […]
Earlier this year, I asked you to Help define the buzzword marketers love (and I hate). Yep, that buzzword was (and remains) the word “branding.” Enter The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier. The first thing you notice, the book is perhaps the shortest 200 pages […]
Each month, the Outsource Marketing Book Club gathers to review a marketing book of interest and chat it out. Our goal is simple: find new ways to help our clients. Everyone knows word of mouth is the most effective form of marketing, and for that reason it’s one of the ingredients of Responsible Marketing. […]
Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource Marketing client. It may well be the 10th copy of the book that I’ve given away. It’s that good. My former partner Ken Mays said it best: We bought a copy of this book after reading an article about an […]
Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect. Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, […]
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008
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- The Responsible Marketing Blog has moved. February 13, 2014
- Hometown Hookups Season: Looks that Seal the Deal December 9, 2013
- Responsible Marketing in a Zombie Apocalypse December 3, 2013
- Old time cough syrup labeling and the side effects of medical disclaimers November 25, 2013
- Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services. November 19, 2013
- Profanity in Advertising — What the @#$! do we care? November 18, 2013
- There’s still time to plan your 2014 marketing. Well, sorta. October 23, 2013
- Brand Truth: Fashion Group International: A panel discussion — Brand, storytelling and the trend to truth | GIRVIN | Strategic Branding Blog: […] That same challenge in the public’s pe...
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