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D2 Man swoops in to save Top-Flite’s sagging brand

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount […]

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Gary Vaynerchuk on personal branding

My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog. An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet […]

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The Star Wars franchise: Too much of a good thing?

I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense, I was 11 years old in 1977. I know. I know. This raises a lot of questions, so I’ll answer them now. Yes, I’ve seen all the movies. No, I don’t know the names of most of the characters nor […]

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Green cleaners that actually work?

Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But when we made the decision to become a green business, one of the sticking points was with cleaners–because they seldom work very well, are expensive and are often hard to find. Well, I’m hoping that’s changed. Clorox has recently released […]

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Business cards: Little billboards for everyone

I like to think of business cards as mini-billboards: you only have a second or two to make an impression. I believe strongly that: Most companies need to be significantly more creative with their business cards (and spend more on design and printing). Irresponsible? Think again. What’s the most powerful form of marketing? You got […]

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Help define the buzzword marketers love (and I hate)

Each January, Interbrand shares its Best Global Brands 2007 report. They’ve been doing it for years, and they do a nice job of it. Back in 2002 we wrote an article for the Friends of Outsource Marketing entitled “The buzzword marketers love…and we hate.” Yes, the word I hated then was “branding.” I still do. […]

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Is Target half pregnant with their eco-messaging?

Whole Foods isn’t the only place offering reusable shopping bags. Seems you can get them everywhere now. In fact, Kroger’s Fred Meyer chain took out full page ads recently touting their new eco-friendly bags. Target gives 5% of their profits to charities, and until recently has done little to tout it other than a sign […]

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